Când promovezi conferința unui guru al marketingului, trebuie să o faci în maniera originală și eficientă asemănătoare cu ideile acestuia.
Este cea mai mare cutie pe care am primit-o vreodată prin curier:

photo

Un cub cu latura de aproape un metru în care am găsit un invitația la conferința lui Martin Lindstrom plus o carte a acestuia – „Brand washed – Trucuri prin care companiile ne manipulează mințile și ne conving să cumpărăm”.

Joi, 2 octombrie, Brand Emotion organizează la București (Radisson Blu) conferința GET INSIDE THE CUSTOMER’S MIND with Martin Lindstrom.

Martin Lindstrom este un consultant pentru directori de top din Fortune 100 companii, inclusiv numeroase corporații precum McDonald’s, Pepsicola, American Express, Pagini Aurii, Procter & Gamble, Microsoft Corporation, Walt Disney Company, Unilever, Nokia, GlaxoSmithKline, IBM,​ plus alte mii de brand-uri internaționale​.

martin Lindstrom

În anul 2009, Martin Lindstrom a fost nominalizat de către revista Time ca fiind una dintre cele mai influente personalități din lume.
Obsesia lui pentru comportamentul psihicului consumatorului și poziționarea brandurilor l-a ajutat să conducă numeroase studii globale de milioane de dolari, bazate pe știința neurologică si psihologia de cumpărare.

Martin Lindstrom este un scriitor apreciat de către toată industria de publicitate.
Brand Washed, Buyology și Brand Sense sunt unele dintre cele mai vândute cărți de marketing atât în lume, cât și in România.
Buyology a fost cartea de marketing a anului 2009 în toată lumea.

Martin a scris numeroase articole pentru Wall Street Journal, Financial Times, USA Today, Newsweek, Fast Company, dar în același timp a avut numeroase apariții la NBC Today Show, ABC News, SKY și BBC.

CUI SE ADRESEAZĂ ACEST EVENIMENT?

Tuturor persoanelor influente din zona de marketing, brand managerilor cu atitudine și tuturor creativilor deschiși către noi metode de publicitate. GET INSIDE THE CUSTOMER’S MIND își propune să ajute la dezvoltarea creativității și comunicării brandurilor, de asemenea să sprijine specialiștii din industria marcom să înteleagă mai bine relația consumatorilor cu experiența shopping-ului.

GET INSIDE THE CONSUMER’S MIND nu este un eveniment de vânzare de servicii, ci este bazat pe prezentare de knowhow.​

CE AFLI LA ACEST EVENIMENT?

Cum funcționează creierul consumatorului.

Secretele din mintea consumatorului și cum se traduc ele în acțiunile brandului dumneavoastră.

Cum funcționează viitoarea generație de product placement și care este cea mai potrivită metodă pentru brandul dumneavoastră.

Noi metode de a ambala și promova povestea brandului dumneavoastră pentru a atrage viitorii consumatori.

Cum gândesc și cum acționează marile branduri pentru a-și atrage consumatorii.

Concurs:
Lipsesc joi din București, așa că nu pot participa la conferință și dau cuiva invitația, prin concurs.
Dacă vrei să participi la concurs, lasă un  comentariu cu un citat memorabil aparținând lui Martin Lindstrom, pe care l-ai găsit online și link-ul către sursa acestui citat.
Termen limită: astăzi, luni, ora 23.59.
Comentariile vor rămâne în moderare până la termenul limită.
Câștigătorul va fi ales prin tragere la sorți.

Prin tragere la sorți, câștigătoarea este Anca Pintilii.

36 Comments

  1. “Sex doesn’t sell anything other than itself”
    https://www.goodreads.com/author/quotes/118712.Martin_Lindstrom

  2. “Sex doesn’t sell anything other than itself”

    http://www.goodreads.com/author/quotes/118712.Martin_Lindstrom

  3. “We know from history that we fear what we don’t understand” Martin Lindstrom

    sursa: http://tompeters.com/cool-friends/lindstrom-martin/

  4. “No, the logo isn’t dead yet, but it’s on life support. My prediction? That the battle for consumer loyalty and cash will no longer take place in our conscious minds.”
    Sursa: http://www.forbes.com/2008/11/21/nueromarketing-brands-logos-tech-identity08-cx_ml_1121lindstrom.html

  5. “Sex doesn’t sell anything other than itself” – http://www.goodreads.com/author/quotes/118712.Martin_Lindstrom

  6. “Consumers need to wake up and become savvy to these influences and use social media more responsibly.” http://youtu.be/jlEYw28vHPE

  7. Brand handling synergy means developing and communicating your company’s values and identity consistently. http://www.blackcoffee.com/brand-related/branding-quotes/74

  8. “Fact: Most branding campaigns are in trouble. Why? Because the cost of reaching consumers in a frenetic, overstimulating, ADHD-like world is increasing fast. Household television viewing hours are increasingly the domain of children. In America, the average child is exposed to more than 40.000 television commercials a year and a typical aduld is exposed to more than 52.000.”

    Sursa citatului: Martin Lindstorm – Brand Sense, http://bit.ly/1u678KU

  9. “When we brand things, our brains perceive them as more special and valuable than they actually are” Martin Lindstrom in Buyology

    http://www.goodreads.com/quotes/735921-when-we-brand-things-our-brains-perceive-them-as-more

  10. Acum ceva vreme am avut plăcerea de a lectura Buyology scrisă de domnul menționat. Mi-au rămas adânc întipărite în minte (și suflet) vorbele sale de duh: “When we brand things, our brains perceive them as more special and valuable than they actually are.” De când l-am descoperit am încercat să fiu mai atentă la felul în care mă ocup de un brand de la comunicare până la cel mai mic detaliu care ajunge să fie conumicat către consumator. Consider că prezența la eveniment m-ar ajuta să-mi întăresc noțiunile aflate din cartea sa și, de ce nu, să pot pune întrebări despre ce nelămuriri mai am.

  11. “You should be the best story teller on planet earth.” din https://www.youtube.com/watch?v=fAAihnJEbDE

  12. “Sex doesn’t sell anything other than itself” – ca tot suntem asaltati de sex pe toate mediile (stiri despre sport, muzica, teatru, cinema, economie si lista ar putea continua).

    Cartea este: Buyology. Adevaruri si minciuni despre motivele pentru care cumparam

    Linkul este de pe goodreads:
    https://www.goodreads.com/work/quotes/2874777

  13. “When we brand things, our brains perceive them as more special and valuable than they actually are.”

    http://www.goodreads.com/author/quotes/118712.Martin_Lindstrom

    Multumesc!

  14. Quote: “Sex doesn’t sell anything other than itself”

    Sursa: http://www.goodreads.com/author/quotes/118712.Martin_Lindstrom

  15. “Sex doesn’t sell anything other than itself”
    ― Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

    https://www.goodreads.com/book/show/2848658-buyology

  16. “When we brand things, our brains perceive them as more special and valuable than they actually are.”

    http://www.goodreads.com/author/quotes/118712.Martin_Lindstrom

  17. “Emotions are the way in which our brains encode things of value. A brand that engages emotionally – will win every single time.” – Buy-ology, Martin Lindstrom
    Sursa: http://adconscious.blogspot.ro/2014/02/martin-lindstrom-buyology-truth-and.html

  18. “Sex doesn’t sell anything other than itself”

    http://www.goodreads.com/author/quotes/118712.Martin_Lindstrom

  19. “A Some 30 years ago, when Russia was the USSR, brands did not really exist. Yes, Pepsi was present due to an agreement made between the then-U.S. president and the leadership of the USSR, but besides that there was only one product per category. When I investigated this, I realized that this was not entirely true. When “the” fridge was produced (remember there was only one model in total), the manufacturing staff would mark certain refrigerators in order to indicate that more time and better materials went into the production of that particular fridge. At first, these fridges were produced specifically for the senior officials of the government (and the company), however rumours spread, and soon the staff was getting hold of the marked refrigerators whenever they secured the rights to buy “the” fridge. Word continued to get out, and consumers began to search for the marked fridges. The reality: The company had given birth to a brand without knowing it. If you had two choices — to either live in the USSR without (almost) any brands (one toothpaste option, one car option, one canned soup option), or to live in our world with hundreds of choices within each category (attached with millions of ads, billboards and TV commercials) — which option would you go for? No options — no advertising. Yes, advertising is there to inform — but it is mostly there to raise awareness and ensure a strong preference. Both options reflect some pain — the question is which type of pain are you prepared to live with (I know my choice)?” Martin Lindstrom

    http://freakonomics.com/2011/10/31/martin-lindstrom-answers-your-questions-on-brandwashed/

  20. Georgiana Savalache

    “A global brand-building strategy is, in reality, a local plan for every market.”

    http://ideasinspiringinnovation.wordpress.com/2010/02/27/innovation-branding-quotes-martin-lindstrom/

  21. “A global brand building strategy is, in reality, a local plan for every market”. Sursa: http://ideasinspiringinnovation.wordpress.com/2010/02/27/innovation-branding-quotes-martin-lindstrom/, accesat la data de 29 Septembrie, 2014

  22. “When we brand things, our brains perceive them as more special and valuable than they actually are.”
    ― Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

    http://www.goodreads.com/author/quotes/118712.Martin_Lindstrom

  23. “A global brand-building strategy is, in reality, a local plan for every market.” Sursa: http://ideasinspiringinnovation.wordpress.com/2010/02/27/innovation-branding-quotes-martin-lindstrom/

  24. “When we brand things, our brains perceive them as more special and valuable than they actually are.”
    ― Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire
    http://www.goodreads.com/author/quotes/118712.Martin_Lindstrom

  25. “When we brand things, our brains perceive them as more special and valuable than they actually are”
    sursa:
    http://www.bookguts.com/articles/buyology/#.VCl4rvl_vIo

  26. “Sex doesn’t sell anything other than itself”. (Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire).

  27. “How we say we feel about a product can never truly predict how we behave – market research is largely unreliable and can at times seriously mislead a company.”

    Sursa: http://adconscious.blogspot.ro/2014/02/martin-lindstrom-buyology-truth-and.html

  28. “When we brand things, our brains perceive them as more special and valuable than they actually are.”, Sursa: http://www.goodreads.com/author/quotes/118712.Martin_Lindstrom

  29. Chiar daca nu Martin e cel care initiat aceasta idee, imi place mult cum a valorificat-o in contextul lui: “On the road to building your future, allow yourself to stand back to get the full picture.”
    Sursa: “https://www.facebook.com/video.php?v=639732342758465&set=vb.151998491531855&type=2&theater”

  30. “Sex doesn’t sell anything other than itself”

    http://strategylab.ca/tag/martin-lindstrom/

  31. “I find fascinating that 85% of everything we do, every day, is not conscious. This is where the battle game is.” – Martin Lindstrom

    https://www.youtube.com/watch?v=fAAihnJEbDE

  32. “When we brand things, our brains perceive them as more special and valuable than they actually are” – Martin Lindstrom
    http://www.goodreads.com/author/quotes/118712.Martin_Lindstrom

  33. “I want to say one thing. I’m not a huge fan of subliminal advertising and I don’t support it. But I am a fan of telling brands that brand building is not about the logo—it’s about everything around the logo. Sending indirect messages is more effective. Tell a story without showing the logo.”
    Martin Lindstrom

    Sursa http://tompeters.com/cool-friends/lindstrom-martin/

  34. “Consumers need to wake up and become savvy to these influences and use social media more responsibly.” Sursa: https://www.youtube.com/watch?v=jlEYw28vHPE

    PS. Cel mai norocos sa castige! 🙂

  35. Ritualurile ne ajuta sa ne formam legături emoționale cu brandurile sau produsele. Ele fac ca lucrurile sa devină memorabile, mai ‘lipicioase’, si ne dau impresia de apartenența si confort.

    http://www.pdf-archive.com/2012/03/07/buyology/preview/page/35/

  36. Prin tragere la sorți, câștigătoarea este Anca Pintilii.

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