Internetics 2017 digital

Lista completă a câștigătorilor (Gold & Silver + nominalizări) Internetics 2017, adică a 17-a ediție, la Gala de vineri seara.
Juriul (al cărui moderator am fost – scuze shameless promo) a fost exigent. Un semn în acest sens sunt unele categorii fără câștigător și/sau nominalizați.
Nu înseamnă neapărat că lucrările înscrise în categoriile fără câștigător nu au fost corecte/bune, ci doar că Digitalul românesc s-a maturizat și exigențele cu crescut.

andrei bortun
Fondatorul Internetics, Andrei Borțun.

 Lista WINNERS AND NOMINEES – INTERNETICS 2017

 CULTURE
Section: Viral Video
Gold:
Work: A VISA gift: Morgan Freeman reads Carmen’s comment

Client: VISA

Brand: VISA

Author: Publicis România / Publicis One

The team: VISA: Mădălin Niţiş / Ioana Vieru

Publicis: Sebastian Olar / Jorg Riommi / Dan Frînculescu / Ruxandra Drilea / Karla Georgescu / Alecsandra Apostolescu / Lucian Gavril / Gabriel Macovei / Anamaria Filip / Oana Popescu / Andreea Grigorean / Cătălina Popescu

UNTOLD: Edy Chereji

Silver:

Work: Time from your own time

Client: Avon Cosmetics România

Brand: Avon

Author: Jazz

Other agencies to credit: Publicis România / Publicis One

The team: Avon: Denisa Mirea / Laurențiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae

Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Vârlănuță / Raluca Matei

Nominees:

Work: A VISA gift: Morgan Freeman reads Carmen’s comment

Client: VISA

Brand: VISA

Author: Publicis România / Publicis One

The team: VISA: Mădălin Niţiş / Ioana Vieru

Publicis: Sebastian Olar / Jorg Riommi / Dan Frînculescu / Ruxandra Drilea / Karla Georgescu / Alecsandra Apostolescu / Lucian Gavril / Gabriel Macovei / Anamaria Filip / Oana Popescu / Andreea Grigorean / Cătălina Popescu

UNTOLD: Edy Chereji

Work: Time from your own time

Client: Avon Cosmetics România

Brand: Avon

Author: Jazz

Other agencies to credit: Publicis România / Publicis One

The team: Avon: Denisa Mirea / Laurențiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae

Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Vârlănuță / Raluca Matei

Section: Viral Non Video

Gold: No winner
Silver: No winner

 Nominee:

Work: Medaland

Client: MEDA

Brand: MEDA

Author: Propaganda

Other agencies to credit: Blue 449

The team: Propaganda: Cornel Gologan / Andrei Dragota / Alex Macsoda / Catalina Bălan / Viorica Dan / Corina Anghel / Mădălina Râpeanu

Meda: Florin Rizea / Mihai Dinculescu / Manuela Păduraru

Blue 449: Arsena Drăgoi / Dragoș Eustafievici / Andrei Bădeanu

Section: Online Branded Content

Gold:

Work: Romania’s Next Big Vlogger

Client: The Coca-Cola Company

Brand: Coca-Cola

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România, McCann PR

The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu

McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrușcă / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrașcu / Simona Ionești / Simona Simon

Silver:

Work: Time from your own time

Client: Avon Cosmetics România

Brand: Avon

Author: Jazz

Other agencies to credit: Publicis România / Publicis One

The team: Avon: Denisa Mirea / Laurențiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae
Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Vârlănuță / Raluca Matei

Nominees:

 Work: An ordinary day

Client: FAN Courier

Brand: FAN Courier

Author: The Marks

Other agencies to credit: Production House: Studio Set

The team: FAN Courier: Roxana Magopeț

 The Marks: Bogdan Moraru / Mia Munteanu / Raluca Blană / Evelina Vrânceanu / Sabina Stănciucu / Daian Man / Amalia Toban / Bogdan Miinescu / Dan Hagiu / Alexandru Nedeianu
Paula Rusu (Ilustrator, Freelancer)

Work: The Endless Day of Giraf

Client: Ape minerale Zizin

Brand: Zizin

Author: MullenLowe România

Other agencies to credit: Initiative, Golin

The team: MullenLowe: Raul Gheba / Valentin Ionescu / Victor Oprișan / Andrei Munteanu / Ilinca Nanoveanu / Adrian Chiuhan / Cristina David / Andra Panaitescu / Gabriela Alexandrescu / Eugen Suman
Zizin: Laurențiu Lazăr / Laura Lazăr / Georgiana Bogdan
Augustin Pop – Animation, Popixar Studios / Octav Ungureanu – Illustration.

Work: Time from your own time

Client: Avon Cosmetics România

Brand: Avon

Author: Jazz

Other agencies to credit: Publicis România / Publicis One

The team: Avon: Denisa Mirea / Laurentiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae
Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Varlanuta / Raluca Matei

Work: Romania’s Next Big Vlogger

Client: The Coca-Cola Company

Brand: Coca-Cola

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România, McCann PR

The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu
McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon

Section: Online Advertising Games

Gold:

Work: URSUS Escape Room LIVE

Client: Ursus Breweries

Brand: URSUS

Author: Kubis Interactive

Other agencies to credit: Media Investment, Graffiti BBDO

The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu  / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Mădălina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu

Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu

The Codex / Blitz Technology

Silver: No winner
Nominees:

Work: ABSOLUT Create Tomorrow

Client: Pernod Ricard România

Brand: ABSOLUT

Author: Leo Burnett România / Publicis One

The team: Leo Burnett Romania: Ștefana Gabor / Paul Virlan / Andreea Strachina / Andrei Florian / Gabriela / Paula Stan

Pernod Ricard România: Radu Moldovan Petruț / Andreea Munteanu / Oana Ghinea

Work: Find the Bug

Client: BRD

Brand: BRD Code

Author: MRM // McCann România

Team: Ioana Filip / Ionela Buta / Miruna Macri / Alexandros Charangionis / Loredana Viga / Kati Szasz

Work: URSUS Escape Room LIVE

Client: Ursus Breweries

Brand: URSUS

Author: Kubis Interactive

Other agencies to credit: Media Investment, Graffiti BBDO

The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu  / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu

Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu

The Codex / Blitz Technology

CATEGORY: COMMUNITIES

Section: Brand Associated Communities

Gold:
Work: Romania’s Next Big Vlogger

Client: The Coca-Cola Company

Brand: Coca-Cola

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România, McCann PR

The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu

McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache

 UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu

McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon

Silver:

Work: Rock the Vlog by Sugus

Client: Kandia Dulce

Brand: Sugus

Author: Cohn & Jansen JWT

Other agencies to credit: Atelierul de Internet

Team: Cohn & Jansen JWT: Andrei Cohn / Alexandru Negoescu / Alexandra Popa / Octavian Budai / Diana Caracota / Cristina Abdel-Naeim / Arina Stoenica / Raluca Diaconu / Oana McGinley / Ruxandra Savulescu

Atelierul de Internet: Cristina Băra / Andreea Mălăescu / Mihai Dogioiu

Nominees:

 Work: Delivering emotions

Client: FAN Courier

Brand: FAN CourierAuthor: The Marks

Other agencies to credit: Decât o Revistă

Team: FAN Courier: Roxana Magopeț

The Marks: Mia Munteanu / Sabina Stănciucu / Daian Man / Dan Hagiu / Alexandru Nedeianu

Evelin Bundur (Freelancer Ilustrator) / Tedy Necula (Regizor) / Sorin Gociu (DOP)

Decât o Revistă Team.

Work: Lidl’s Electric Kingdom

Client: Lidl Discount S.R.L.

Brand: Lidl

Author: MullenLowe România

Other agencies to credit: Golin

Team: Lidl: Oana Radu – Marketing Manager – Lidl Discount / Sorina Flinta – Event Project Manager- Lidl Discount / Alina Țane – Digital Marketing Manager- Lidl Discount / Alina Alexa – Marketing Project Manager- Lidl Discount

MullenLowe: Eugen Suman / Simina Zidaru / Alina Nechita / Gabriela Alexandrescu / Adriana Tudoran / Bianca Iancu / Oana Popescu / Mihaela Rotariu
Golin: Roxana Dibă / Casiana Ionașcu

Work: Rock the Vlog by Sugus

Client: Kandia Dulce

Brand: Sugus

Author: Cohn & Jansen JWT

Other agencies to credit: Atelierul de Internet

Team: Cohn & Jansen JWT: Andrei Cohn / Alexandru Negoescu / Alexandra Popa / Octavian Budai / Diana Caracota / Cristina Abdel-Naeim / Arina Stoenica / Raluca Diaconu / Oana McGinley / Ruxandra Savulescu
Atelierul de Internet: Cristina Băra / Andreea Mălăescu / Mihai Dogioiu

Work: Romania’s Next Big Vlogger

Client: The Coca-Cola Company

Brand: Coca-Cola

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România, McCann PR

The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu

McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon

CATEGORY: WEB

Section: Web Platforms / Microsites

Gold:

 Work: URSUS Escape Room LIVE

Client: Ursus Breweries

Brand: URSUS

Author: Kubis Interactive

Other agencies to credit: Media Investment, Graffiti BBDO

The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu  / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu

Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu

The Codex / Blitz Technology

 Silver: No winner

 Nominees:

Work: The Meaning of Fasting

Client: Hope & Homes for Children România

Brand: Hope & Homes for Children România

Author: Cohn & Jansen JWT

Other agencies to credit: Atelierul de Internet

The team: Hope and Homes for Children: Dragoș Bucurenci / Anamaria Bogdan

Cohn & Jansec JWT:Andrei Cohn / Octavian Budai / Alexandra Popa / Adina Stănescu / Raluca Diaconu / Ruxandra Popescu / Miriam Ivănescu / Mihaela Crăciunescu / Cristina Abdel

Atelieru de Internet: Cristina Bara / Robert Capraru

Vali Petridean (Ilustrator)

Work: URSUS Escape Room LIVE

Client: Ursus Breweries

Brand: URSUS

Author: Kubis Interactive

Other agencies to credit: Media Investment, Graffiti BBDO

The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu  / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu

Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu

The Codex / Blitz Technology

Section: Web Platforms – Craft / Website Content

Gold: No winner

Silver:

 Work: Santa Chat

Client: Medimow

Brand: Minunino

Author: Three

The team: Three: Țințu Francisc / Staicu Sabin / Sorescu Radu / Tripșa Andrei

Medimow: Magda Coltoiu

Olteanu Cătălin (Web Developer, Freelancer)
Nominees:

 Work: URSUS Mansion

Client: Ursus Breweries

Brand: URSUS

Author: Kubis Interactive

Other agencies to credit: Media Investment, Graffiti BBDO

Team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Ioana Negrea / Alina Radut  / Cristina Schitco / Stefania Bercu / Florina Simon / Ioana Zvac / Sebastian Lupa / Sebastian Popa / Tudor Sava / Alex Ciuraru / Alina Ivan / Ionut Avadanei / Marian Ciungiu

Ursus: Victor Teiosanu / Anca Calugaritoiu

Work: Santa Chat

Client: Medimow

Brand: Minunino

Author: Three

Team: Three: Țințu Francisc / Staicu Sabin / Sorescu Radu / Tripșa Andrei

Medimow: Magda Coltoiu

Olteanu Cătălin (Web Developer, Freelancer)

 CATEGORY: SOCIAL MEDIA

Section: Social Media Pages

Gold:

Work: Pepsi – taking on Facebook

Client: PepsiCo România

Brand: Pepsi

Author: Tribal Worldwide România

Other agencies to credit: OMD România

Team: PepsiCo: Călin Clej / Irina Pocovnicu / Iuliana Dragomir
Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Radu Olteanu / Laura Ionescu / Arnold Vieriu /
Cora Diaconescu / Roxana Memetea

Silver:

Work: Lidl România Instagram

Client: Lidl România

Brand: Lidl România

Author: Lidl România

Team: Cristina Hanganu / Maria Pârvuleasa / Cristina Niculița / Ioana Dumitrescu / Teodora Toma

 Nominees:

 Work: The taste of having fun

Client: Eti European Food

Brand: Eti Puf

Author: Ogilvy & Mather România

Other agencies to credit: United Media

Team: Albert Nica / Cătălin Cumpănasu / Bogdan Grozavu / Maria Sarivan / Raluca Marin / Alexandra Caciur / Adrian Ștefănescu

Work: Samsung România Instagram Page

Client: Samsung România

Brand: Samsung România

Author: Samsung România

Other agencies to credit: Centrade Cheil, MSLGROUP The Practice, Starcom MediaVest România / Publicis One

Team: Samsung: Ioana Sigarteu

Centrade Cheil: Ioana Hurdubelea / Paula Matei / Mihaela Stanciu / Andreea Popa

Starcom: Diana Diaconescu / Anca Ludu / Ionuț Curea

MSL Group The Practice: Alina Munteanu / Sarah Stan-Boustani

Work: Lidl România Instagram

Client: Lidl România

Brand: Lidl România

Author: Lidl România

Team: Cristina Hanganu / Maria Pârvuleasa / Cristina Niculița / Ioana Dumitrescu / Teodora Toma

Work: Medaland

Client: MEDA

Brand: MEDA

Author: Propaganda

Other agencies to credit: Blue 449

Team: Propaganda: Cornel Gologan / Andrei Dragota / Alex Macsoda / Catalina Bălan / Viorica Dan / Corina Anghel / Mădălina Râpeanu

Meda: Florin Rizea / Mihai Dinculescu / Manuela Păduraru

Blue 449: Arsena Drăgoi / Dragoș Eustafievici / Andrei Bădeanu

Work: Pepsi – taking on Facebook

Client: PepsiCo România

Brand: Pepsi

Author: Tribal Worldwide România

Other agencies to credit: OMD România

Team: PepsiCo: Călin Clej / Irina Pocovnicu / Iuliana Dragomir
Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Radu Olteanu / Laura Ionescu / Arnold Vieriu /
Cora Diaconescu / Roxana Memetea

Section: Social Media Special Mechanics

Gold:

Work: The Endless Day of Giraf

Client: Ape minerale Zizin

Brand: Zizin

Author: MullenLowe România

Other agencies to credit: Initiative, Golin

The team: MullenLowe: Raul Gheba / Valentin Ionescu / Victor Oprișan / Andrei Munteanu / Ilinca Nanoveanu / Adrian Chiuhan / Cristina David / Andra Panaitescu / Gabriela Alexandrescu / Eugen Suman

Zizin: Laurențiu Lazăr / Laura Lazăr / Georgiana Bogdan

Augustin Pop – Animation, Popixar Studios / Octav Ungureanu – Illustration.

Silver:

Work: Like Exchange

Client: YUM Brands

Brand: KFC

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România, Golin

The team: Bogdana Voican / Gina Zgubea / Sandra Bold / Nadejda Ghilca / Ioana Filip

Nominees:

 Work: The Endless Day of Giraf

Client: Ape minerale Zizin

Brand: Zizin

Author: MullenLowe România

Other agencies to credit: Initiative, Golin

The team: MullenLowe: Raul Gheba / Valentin Ionescu / Victor Oprișan / Andrei Munteanu / Ilinca Nanoveanu / Adrian Chiuhan / Cristina David / Andra Panaitescu / Gabriela Alexandrescu / Eugen Suman

Zizin: Laurențiu Lazăr / Laura Lazăr / Georgiana Bogdan

Augustin Pop – Animation, Popixar Studios / Octav Ungureanu – Illustration.

 Work: Like Exchange

Client: YUM Brands

Brand: KFC

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România, Golin

The team: Bogdana Voican / Gina Zgubea / Sandra Bold / Nadejda Ghilca / Ioana Filip

Section: Online PR Special Projects

 Gold:

 Work: Romania’s Next Big Vlogger

Client: The Coca-Cola Company

Brand: Coca-Cola

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România, McCann PR

The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu

McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu

McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon

Silver:

 Work: Never-ending summer / Prelungeşte vara!

Client: YUM Brands

Brand: KFC

Author: McCann Worldgroup România

Other agencies to credit: UM România, UM Studios

The team: McCann: Francesca Mureșan

UM Studios: Adela Dan / Victor Croitoru / Sandina Crisiarcu / Alina Vasile / Ioana Dinu / Cristian Ene

KFC: Monica Eftimie / Monica Douglas / Gabriel Nenciu / Mariana Lisofschi / Andreea Boala / Claudia Porojan / Tina Crețu

Nominees:

 Work: CIF – Clean & Travel

Client: Unilever South Central Europe S.A.

Brand: CIF

Author: MullenLowe România

Other agencies to credit: MullenLowe Profero, Golin, Mindshare Media

The team: Unilever: Ana-Maria Pâslaru / Andra Sima / Corina Savin / Maria Dumitrescu / Denisa Coman

MullenLowe: Eugen Suman / Simina Zidaru / Alina Nechita / Gabriela Alexandrescu / Doruța Cirstescu / Daniel Enache / Oana Popescu / Mihaela Rotariu / Adrian Chiuhan / Ilinca Nanoveanu

MullenLowe Profero: Ovidiu Popa / Camelia Dobre

Golin: Roxana Dibă Golin / Livia Voicu / Bianca Cenuşescu / Bianca Stoica

Mindshare: Cristina Ionescu / Andreea Radu / Amalia Necula

Work: A VISA gift: Morgan Freeman reads Carmen’s comment

Client: VISA

Brand: VISA

Author: Publicis România / Publicis One

Team: VISA: Mădălin Niţiş / Ioana Vieru

Publicis: Sebastian Olar / Jorg Riommi / Dan Frînculescu / Ruxandra Drilea / Karla Georgescu / Alecsandra Apostolescu / Lucian Gavril / Gabriel Macovei / Anamaria Filip / Oana Popescu / Andreea Grigorean / Cătălina Popescu

UNTOLD: Edy Chereji

Work: Never-ending summer / Prelungeşte vara!

Client: YUM Brands

Brand: KFC

Author: McCann Worldgroup România

Other agencies to credit: UM România, UM Studios

The team: McCann: Francesca Mureșan

UM Studios: Adela Dan / Victor Croitoru / Sandina Crisiarcu / Alina Vasile / Ioana Dinu / Cristian Ene

KFC: Monica Eftimie / Monica Douglas / Gabriel Nenciu / Mariana Lisofschi / Andreea Boala / Claudia Porojan / Tina Crețu

Work: Romania’s Next Big Vlogger

Client: The Coca-Cola Company

Brand: Coca-Cola

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România, McCann PR

The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu

McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache

 UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon

CATEGORY: MOBILE

Section: Mobile Apps

Gold:

 Work: SeeColors

Client: Samsung Electronics România

Brand: Samsung Electronics România

Author: Samsung Electronics România

Other agencies to credit: Leo Burnett România / Publicis One, Starcom MediaVest România / Publicis One, MSLGROUP The Practice, Leo Burnett Ungaria

The team: Samsung Electronics România: Sabina Stirb / Diana Grecu / Roxana Grigorean / Ioana Sigarteu / Ruxandra Ștefănescu

Leo Burnett România: Nicoleta Pena / Maria Guseth / Alexandra Bombita / Irina Cărbunescu / Mihai Mateescu / Razvan Capanescu

Starcom: Ilinca Nițu / Anca Ludu / Virgil Pascu / Alexandru Sonia

The Practice: Alina Munteanu / Sarah San Boustani

Leo Burnett Ungaria: Gabriella Rácz

Silver:

 Work: Look, a Stork!

Client: Enel România

Brand: ENEL

Author: MSLGROUP The Practice

Other agencies to credit: Publicis România / Publicis One

Work: Aqua Scanner

Client: Valvis Holding

Brand: Aqua Carpatica

Author: Cohn & Jansen JWT

Other agencies to credit: Atelierul de Internet

The team: Cohn & Jansen JWT: Andrei Cohn / Alex Negoescu / Roxana Cristea / Daniel Moisa / Adrian Marciu / Diana Caracota / Arina Stoenica / Oana McGingley / Raluca Diaconu / Ruxandra Savulescu / Ilinca Dumitrescu

Atelierul de Internet: Ionuț Necula / Robert Capraru

Nominees:

Work: 4G MegaHunt

Client: Orange România

Brand: Orange

Author: MullenLowe Profero

Other agencies to credit: Programming Studio: Mount Software

The team: Orange: Mirela Bosoi / Alexandra Cîrciu / Crina Țenovici / Anca Stancov
MullenLowe Profero: Elena Negrescu / Daniel Oprea / Dan Hariga / Mădălina State / Evelina Lunga / Vlad Emandi / Alin Badiu

Work: Look, a Stork!

Client: Enel România

Brand: ENEL

Author: MSLGROUP The Practice

Other agencies to credit: Publicis România / Publicis One

Work: SeeColors

Client: Samsung Electronics România

Brand: Samsung Electronics România

Author: Samsung Electronics România

Other agencies to credit: Leo Burnett România / Publicis One, Starcom MediaVest România / Publicis One, MSLGROUP The Practice, Leo Burnett Ungaria

The team: Samsung Electronics România: Sabina Stirb / Diana Grecu / Roxana Grigorean / Ioana Sigarteu / Ruxandra Ștefănescu

Leo Burnett România: Nicoleta Pena / Maria Guseth / Alexandra Bombita / Irina Cărbunescu / Mihai Mateescu / Razvan Capanescu

Starcom: Ilinca Nițu / Anca Ludu / Virgil Pascu / Alexandru Sonia

The Practice: Alina Munteanu / Sarah San Boustani

Leo Burnett Ungaria: Gabriella Rácz

Work: Aqua Scanner

Client: Valvis Holding

Brand: Aqua Carpatica

Author: Cohn & Jansen JWT

Other agencies to credit: Atelierul de Internet

The team: Cohn & Jansen JWT: Andrei Cohn / Alex Negoescu / Roxana Cristea / Daniel Moisa / Adrian Marciu / Diana Caracota / Arina Stoenica / Oana McGingley / Raluca Diaconu / Ruxandra Savulescu / Ilinca Dumitrescu

Atelierul de Internet: Ionuț Necula / Robert Capraru

Section: Mobile Campaigns

Gold:

 Work: The Ghost Radars

Client: Romanian Police

Brand: Romanian Police – Traffic Department

Author: Heist Industries

Team: Radu Pilat / Claudiu Degan / Denisa Caldararu / Claudiu Trusca / Ana Rinderu / Anca Ifrim / Diana Coman / Oana Romanescu

 Silver:

 Category: Mobile

Section: Mobile Campaigns

Work: Escape the traditional Christmas family lunch with Pepsi

Client: PepsiCo România

Brand: Pepsi

Author: Tribal Worldwide România

Other agencies to credit: OMD România

The team: PepsiCo: Călin Clej / Irina Pocovnicu

Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Laura Ionescu / Arnold Vieriu /
Cora Diaconescu / Roxana Memetea

Nominees:

Work: The Ghost Radars

Client: Romanian Police

Brand: Romanian Police – Traffic Department

Author: Heist Industries

Team: Radu Pilat / Claudiu Degan / Denisa Caldararu / Claudiu Trusca / Ana Rinderu / Anca Ifrim / Diana Coman / Oana Romanescu

Work: Escape the traditional Christmas family lunch with Pepsi

Client: PepsiCo România

Brand: Pepsi

Author: Tribal Worldwide România

Other agencies to credit: OMD România

The team: PepsiCo: Călin Clej / Irina Pocovnicu

Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Laura Ionescu / Arnold Vieriu /
Cora Diaconescu / Roxana Memetea

CATEGORY: DIGITAL BRAND EXPERIENCE

 Gold:

 Work: Grolsch Awake your Curiosity Experiment

Client: Ursus Breweries

Brand: Grolsch

Author: Kubis Interactive

Other agencies to credit: Media Investment, MSLGROUP The Practice

The team: Kubis Interactive: Laura Nedelschi / Carina Toma / Florin Busuioc / Luana Roth / Cristina Schitco / Diana Patriche / Ioana Zvac / Irina Petrovici / Ionut Avadanei / Marian Ciungu / Alina Ivan

Grolsch: Cristina Gherman / Georgiana Bercu / Ileana Peste

Neuroheadsets & Visual: Auraleye Studio

Silver:

 Work: Rombot – The first virtual ambassador of a country

Client: Kandia Dulce

Brand: ROM

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România

The team: Cătălin Dobre / Ioana Filip / Ioana Zamfir / Miruna Macri / Alin Sârbu / Mihai Vasile / Alexandros Charangionis / Mihai Titirig / Corina Ioniță / Alexandra Visan / Dany Manea / Bianca Troncea / Ionela Buta / Andreea Sofrone / Aurelia Fulop / Laura Costachescu / Delia Chirilă / Lorena Ciobanu / Victor Croitoru / Sandina Crisiarcu / Alina Carasol / Monica Năstase

 Nominees:

 Work: Grolsch Awake your Curiosity Experiment

Client: Ursus Breweries

Brand: Grolsch

Author: Kubis Interactive

Other agencies to credit: Media Investment, MSLGROUP The Practice

The team: Kubis Interactive: Laura Nedelschi / Carina Toma / Florin Busuioc / Luana Roth / Cristina Schitco / Diana Patriche / Ioana Zvac / Irina Petrovici / Ionut Avadanei / Marian Ciungu / Alina Ivan

Grolsch: Cristina Gherman / Georgiana Bercu / Ileana Peste

Neuroheadsets & Visual: Auraleye Studio

Work: Rombot – The first virtual ambassador of a country

Client: Kandia Dulce

Brand: ROM

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România

The team: Cătălin Dobre / Ioana Filip / Ioana Zamfir / Miruna Macri / Alin Sârbu / Mihai Vasile / Alexandros Charangionis / Mihai Titirig / Corina Ioniță / Alexandra Visan / Dany Manea / Bianca Troncea / Ionela Buta / Andreea Sofrone / Aurelia Fulop / Laura Costachescu / Delia Chirilă / Lorena Ciobanu / Victor Croitoru / Sandina Crisiarcu / Alina Carasol / Monica Năstase

CATEGORY: INTERACTIVE CAMPAIGNS

Section: Digital component of an integrated campaign / FMCG – DRINKS

Winner:

 Work: URSUS Escape Room LIVE

Client: Ursus Breweries

Brand: URSUS

Author: Kubis Interactive

Other agencies to credit: Media Investment, Graffiti BBDO

The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu  / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu

Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu

The Codex / Blitz Technology

 Nominees:

 Work: Romania’s Next Big Vlogger

Client: The Coca-Cola Company

Brand: Coca-Cola

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România, McCann PR

The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu

McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon


Work: URSUS Escape Room LIVE

Client: Ursus Breweries

Brand: URSUS

Author: Kubis Interactive

Other agencies to credit: Media Investment, Graffiti BBDO

The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu  / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu

Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu

The Codex / Blitz Technology

Section: Digital component of an integrated campaign /  DURABLES

Winner:

 Work: Fake News

Client: Fabryo Corporation

Brand: savana cu Teflon

Author: Papaya Advertising

The team: Robert Tiderle / Valentin Lica / Robert Soparlache / Petru Cuciuc / Ramona Sima

 Nominee:

 Work: Fake News

Client: Fabryo Corporation

Brand: savana cu Teflon

Author: Papaya Advertising

The team: Robert Tiderle / Valentin Lica / Robert Soparlache / Petru Cuciuc / Ramona Sima

Section: Digital component of an integrated campaign /  OTHERS

Winner:

 Work: Animaterra

Client: Kaufland

Brand: Kaufland

Author: Leo Burnett România / Publicis One

The team: Kaufland: Alina Golopenta / Irina Grigore / Carmen Boer / Alexandra Cirstea
Leo Burnett: Sandra Popescu / Andreea Balta / Eliza Toma / Irina Carbunescu / Cosmin Ezaru / Raluca Popa / Andrei Epure / Silvia Gradinaru / Paula Stan

 Nominees:

 Work: Like Exchange

Client: YUM Brands

Brand: KFC

Author: MRM // McCann România

Other agencies to credit: McCann Worldgroup România, UM România, Golin

The team: Bogdana Voican / Gina Zgubea / Sandra Bold / Nadejda Ghilca / Ioana Filip

Work: Cooking for pleasure

Client: Lidl România

Brand: Bucătăria Lidl

Author: Snapshot Communication

The team: Marco Giudici / Oana Radu / Mihai Cazacu / Luiza Cluve / Alina Alexa / Alina Tane

 Work: Animaterra

Client: Kaufland

Brand: Kaufland

Author: Leo Burnett România / Publicis One

The team: Kaufland: Alina Golopenta / Irina Grigore / Carmen Boer / Alexandra Cirstea
Leo Burnett: Sandra Popescu / Andreea Balta / Eliza Toma / Irina Carbunescu / Cosmin Ezaru / Raluca Popa / Andrei Epure / Silvia Gradinaru / Paula Stan

GOLD – INTERACTIVE CAMPAIGN /  DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN:

 Work: URSUS Escape Room LIVE

Client: Ursus Breweries

Brand: URSUS

Author: Kubis Interactive

Other agencies to credit: Media Investment, Graffiti BBDO

The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu  / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu

Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu

The Codex / Blitz Technology

SILVER – INTERACTIVE CAMPAIGN /  DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN:

 Work: Animaterra

Client: Kaufland

Brand: Kaufland

Author: Leo Burnett România / Publicis One

The team: Kaufland: Alina Golopenta / Irina Grigore / Carmen Boer / Alexandra Cirstea
Leo Burnett: Sandra Popescu / Andreea Balta / Eliza Toma / Irina Carbunescu / Cosmin Ezaru / Raluca Popa / Andrei Epure / Silvia Gradinaru / Paula Stan

 Section: Full Digital Campaign /  FMCG – Non Food

 NO WINNER

 Nominee:

 Work: The Beauty Games by AVON

Client: Avon Cosmetics România

Brand: Avon Cosmetics România

Author: Leo Burnett România / Publicis One

Other agencies to credit: Starcom MediaVest România / Publicis One, MSLGROUP The Practice, ScreenNative

The team: Leo Burnett: Ana Maria Patrut / Dominic Timotin / Alex Nicolescu / Andrei Florian / Mihai Mateescu

Avon: Laurentiu Mitrea / Nichita Paleu / Ana Nicolae / Cristiana Miu / Ioana Sabo / Maria Militaru / Roxana Minea / Ioana Simian

Section: Full Digital Campaign /  Social campaigns, political and awareness messages

 NO WINNER

 Nominee:

 Work: #nohateonline

Client: Salvaţi Copiii

Brand: Ora de Net

Author: Kubis Interactive

The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Diana Patriche / Florina Simon / Ioana Zvâc / Cosmina Tapliuc

Salvați Copiii: Ovidiu Majina

Coordonator servicii de asistență și consiliere: Teodora Stoica

 Section: Full Digital Campaign /  Others

NO WINNER

 Nominee:

Work: Never-ending summer / Prelungeşte vara!

Client: YUM Brands

Brand: KFC

Author: McCann Worldgroup România

Other agencies to credit: UM România, UM Studios

The team: McCann: Francesca Mureșan

UM Studios: Adela Dan / Victor Croitoru / Sandina Crisiarcu / Alina Vasile / Ioana Dinu / Cristian Ene

KFC: Monica Eftimie / Monica Douglas / Gabriel Nenciu / Mariana Lisofschi / Andreea Boala / Claudia Porojan / Tina Crețu

SPECIAL AWARDS

 YOUTUBE ROMANIA ADS LEADERBOARD:

Work: OLX Alowance #bebebine

Client: OLX Group

Brand: OLX

Creative Agency: Saatchi&Saatchi + The Geeks

Media Agency: Conversion

The team: OLX: Răzvan Acsente / Marius Funie / Cristina Sauciuc
Saatchi & Saatchi + The Geeks: Vlad Petre / Costin Radu / Ana Maria Pătruț / Tiberiu Coman / Paul Foltache

 BEST USE OF TECHNOLOGY – FOR A  SOCIAL CAUSE:

 Work: The Ghost Radars

Client: Romanian Police

Brand: Romanian Police – Traffic Department

Author: Heist Industries

Team: Radu Pilat / Claudiu Degan / Denisa Caldararu / Claudiu Trusca / Ana Rinderu / Anca Ifrim / Diana Coman / Oana Romanescu

 BEST USE OF TECHNOLOGY – IN A DIGITAL CAMPAIGN:

 Work: URSUS Escape Room LIVE

Client: Ursus Breweries

Brand: URSUS

Author: Kubis Interactive

Other agencies to credit: Media Investment, Graffiti BBDO

The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu  / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu

Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu

The Codex / Blitz Technology

 MOST CREATIVE CLIENT OF THE YEAR: COCA-COLA & KFC

 MOST CREATIVE NEWCOMER: FAN Courier

 AGENCY OF THE YEAR: MRM // McCann România
_____________________________________________________

Internetics 2017 digitalMRM // McCann Agenţia Anului la Internetics 2017 

În cadrul galei de premiere Internetics 2017, festival ce premiazǎ inteligenţa digitalǎ, ce a avut loc pe 24 noiembrie, la DESCHIS Atelier, au fost acordate 28 de trofee, dintre care 12 trofee de Aur, 12 de Argint și 3 în secțiunile de campanii interactive.  Trofeul pentru Agenția Anului a revenit MRM // McCann cu 5 trofee obținute și alte 2 nominalizări.

 Ȋn total, în cadrul Internetics 2017 au urcat pe scenǎ 15 agenţii: Cohn and Jansen JWT, Golin, Heist Industries, Kubis Interactive, Jazz, Leo Burnett România/Publicis One, McCann Worldgroup România, MRM // McCann, MSLGROUP The Practice, MullenLowe România, Papaya Advertising, Publicis România/Publicis One, Samsung România, Three şi Tribal Worldwide România.

Conform punctelor acumulate din premiile şi nominalizǎrile obţinute, topul celor mai premiate agenţii este: 1. MRM // McCann; 2. Kubis Interactive; 3. Tribal Worldwide România şi Cohn & Jansen JWT; 4. Leo Burnett România/Publicis One.

MRM // McCann a câştigat premii pentru lucrǎrile  “Romania’s Next Big Vlogger” – Coca-Cola (3 trofee Gold în Culture – Online Branded Content, Communities – Brand Associated Communities şi Social Media – Online PR Special Projects), “Rombot – The first virtual ambassador of a country” – ROM (Silver în Digital Brand Experience) şi “Like Exchange” – KFC (Silver în Social Media – Social Media Special Mechanics). Campaniile fǎcute de MRM // McCann au determinat juriul sǎ acorde premiul special de Most Creative Client of the Year companiilor Coca-Cola şi KFC.

Kubis Interactive a luat 4 trofee pentru proiectul “URSUS Escape Room LIVE”, Gold în secţiunile Culture – Online Advertising Games, Web – Microsites şi Gold pe toatǎ categoria de Interactive Campaigns – Digital Component of an Integrated Campaign, plus premiu de secţiune în categoria de Digital Component, la FMCG – Drinks. Aceeaşi campanie a câştigat şi premiul special al juriulul: Best Use of Technology in a Digital Campaign. Experimentul “Grolsch Awake your Curiosity Experiment” a mai adus agenţiei încǎ un trofeu important – Gold la Digital Brand Experience.

Tribal Worldwide România a câştigat 2 trofee, ambele alǎturi de Pepsi, pentru “Pepsi – taking on Facebook”, Gold în secţiunea Social Media – Social Media Pages şi “Escape the Traditional Christmas Family Lunch with Pepsi” – Silver la Mobile Campaigns.

Alte 2 trofee de argint au mers la Cohn & Jansen JWT, pentru “Aqua Scanner” la Mobile Apps şi “Rock the Vlog by Sugus” la Brand Associated Communities (categoria Communities).

Leo Burnett România / Publicis One şi Kaufland au câştigat 2 trofee, ambele pentru “Animaterra” – premiu în secţiunea Digital Component of an Integrated Campaign –  Others şi Silver pentru toatǎ categoria de Interactive Campaigns – Digital Component of an Integrated Campaign.

Au mai fost acordate 4 trofee Gold, pentru: Publicis România / Publicis One pentru campania “A VISA gift: Morgan Freeman reads Carmen’s Comment” (Viral Video), MullenLowe România pentru “The Endless Day of Giraf” (Social Media Special Mechanics), Samsung România pentru aplicaţia “See Colors” (Mobile Apps), Heist Industries & Poliţia Românǎ pentru “Ghost Radars” (Mobile Campaigns).

De asemenea, în competiţie au mai fost acordate urmǎtoarele distincţii speciale:

  • Premiul Special Youtube – YOUTUBE ROMANIA ADS LEADERBOARD, pentru campania “OLX Alowance #bebebine” de la Saatchi&Saatchi + The Geeks & Conversion
  • Best Use of Technology for a Social Cause pentru Ghost Radars, de la Heist Industries pentru Poliția Românǎ
  • Most Creative Newcomer – FAN Courier

Ȋn competiţie au fost înscrise anul acesta 131 de lucrări de la 24 de agenții și companii participante, pentru 51 de branduri. 

Partenerii evenimentului:

Sponsored by: UPC România

Powered by: The Institute, UniCredit Bank România, Ciuc Premium, Absolut, AHEAD

Partners: Coca-Cola, #YouTube.

Fondat şi organizat de către The Institute, Internetics este un festival de branding, marketing şi advertising online, care fixează standardele în comunicarea online din România prin premierea celor mai bune campanii interactive, tehnologii, site-uri şi tool-uri de promovare online şi încurajarea creativităţii şi a strategiei. Internetics a apărut în 2001, încă de la începutul conturării industriei de online din România, contribuind pe parcursul acestor ani la creşterea şi dezvoltarea acesteia.

The Institute reprezintă ecosistemul industriilor creative. Inițiază și organizează evenimente de 17 ani și aduce împreună antreprenorii, profesioniștii și publicul acestor industrii din România. Prin tot ceea ce face contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ în țară, crește și diversifică audiența atelierelor, designerilor, micilor afaceri, agențiilor și manufacturilor, promovează antreprenorii și profesioniștii creativi pe plan național și internațional.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Close