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	<title>Kapra&#039;s blog &#187; emag.ro</title>
	<atom:link href="http://www.victorkapra.ro/tag/emag-ro/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.victorkapra.ro</link>
	<description>hi-tech&#38;more</description>
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		<title>Laptopurile Samsung: despre preturi si intrarea in magazinele romanesti</title>
		<link>http://www.victorkapra.ro/2011/01/27/laptopurile-samsung-despre-preturi-si-intrarea-in-magazinele-romanesti/</link>
		<comments>http://www.victorkapra.ro/2011/01/27/laptopurile-samsung-despre-preturi-si-intrarea-in-magazinele-romanesti/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 13:05:31 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[laptop]]></category>
		<category><![CDATA[CEA]]></category>
		<category><![CDATA[computere]]></category>
		<category><![CDATA[emag.ro]]></category>
		<category><![CDATA[filme]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[Laptopuri]]></category>
		<category><![CDATA[muzica]]></category>
		<category><![CDATA[N145]]></category>
		<category><![CDATA[NF210]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[R538E]]></category>
		<category><![CDATA[R538I]]></category>
		<category><![CDATA[RF 510]]></category>
		<category><![CDATA[Romania]]></category>
		<category><![CDATA[RV508]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[SF310]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[utilizatori]]></category>

		<guid isPermaLink="false">http://www.victorkapra.ro/2011/01/27/laptopurile-samsung-despre-preturi-si-intrarea-in-magazinele-romanesti/</guid>
		<description><![CDATA[Samsung a intrat oficial pe piata de laptopuri din Romania cu sapte modele hi-end.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nwradu.ro/2011/01/samsung-a-lansat-laptopurile-in-romania/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.nwradu.ro');" target="_blank"><img style="background-image: none; border-bottom: 0px; border-left: 0px; margin: 0px 18px 7px 6px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="Lansare notebook-uri Samsung" border="0" alt="Lansare notebook-uri Samsung" align="left" src="http://www.victorkapra.ro/wp-content/uploads/2011/01/Lansare-notebook-uri-Samsung.jpg" width="240" height="159" /></a>Samsung Electronics Romania si-a trecut in portofoliu, aseara, probabil cea mai rafinata si reusita lansare de produse hi-tech de la inceputul acestui an.    <br />Sub conceptul Gentlemen’s Club, muzica de pian live, domnite imbracate retro, coniac fin si trabucuri gata aprinse&#160; de mesteri cu manusi albe au asigurat atmosfera potrivita pentru intrarea oficiala pe piata romaneasca a unei suite de 7 laptopuri sofisticate marca Samsung (RF 510, RV508, R538I, R538E, SF310, NF210 şi N145), cu care producatorul coreean si-a propus o tinta ambitioasa: cucerirea a 7% din piata de computere portabile in acest an.</p>
<p>Dincolo de cota de piata, este clar ca Samsung ataca zona notebook-urilor hi-end (gen Sony Vaio) pentru ca produsele sale arata foarte bine si au caracteristici de top.</p>
<p>Ambasadori si primi utilizatori ai noilor laptopuri sunt <a href="http://bazavan.ro/2011/01/cum-am-lansat-un-laptop-samsung/" onclick="javascript:pageTracker._trackPageview('/outbound/article/bazavan.ro');" target="_blank">Cristina Bazavan</a>, Andi Moisescu si Razvan Lucescu.</p>
<p><em>“Sunt un om practic, caruia îi plac lucrurile simple si usor de manevrat. Recunosc ca aptitudinile tehnice nu se numara printre atuurile mele, dar laptopul Samsung RF510 s-a dovedit a fi foarte ‘user friendly’ si un real suport in rezolvarea nevoilor mele punctuale.      <br />Cu ajutorul acestui laptop ma documentez pentru meciuri, urmaresc site-uri legate de profesia mea, comunic si imi comand cartile de care am nevoie”,</em> spune Razvan Lucescu, antrenorul echipei nationale de fotbal.</p>
<p><a href="http://www.victorkapra.ro/wp-content/uploads/2011/01/Rayvan-Lucescu-ambasador-al-Notebook-urilor-Samsung.jpg"  rel="lightbox"><img style="background-image: none; border-bottom: 0px; border-left: 0px; margin: 0px 18px 0px 6px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="Rayvan Lucescu, ambasador al Notebook-urilor Samsung" border="0" alt="Rayvan Lucescu, ambasador al Notebook-urilor Samsung" align="left" src="http://www.victorkapra.ro/wp-content/uploads/2011/01/Rayvan-Lucescu-ambasador-al-Notebook-urilor-Samsung_thumb.jpg" width="240" height="159" /></a></p>
<p><em>“La Samsung RF 510 cel mai mult ma atrage experienta multimedia”,</em> spune Andi Moisescu<em>.      <br />„Cat am fost in vacanta, am rulat filme HD iar rezultatul a fost conform asteptarilor. In plus, laptopul porneste la doar cateva secunde dupa ridicarea clapetei, datorita functiei Fast Start, ceea ce imi economiseste din timp si imi menajeaza rabdarea”.</em></p>
<p><em>“Pentru latopul care-mi tine companie caut un design elegant dar minimalist; nu-mi plac lucrurile care sa epateze – imi plac lucrurile carora le simti finetea la atingere”,</em> spune Cristina Bazavan, jurnalist si blogger.<em>      <br />“Traim vremuri in care suntem nevoiti sa fim multi tasking. Daca nu ne ajuta tehnologia de langa noi, pierdem timp si nu suntem eficienti. Am nevoie de acces rapid la blog, Facebook, Twitter, cum am nevoie si sa pot sharui rapid continut multimedia.</em></p>
<p><em>Ok, sa va spun ca pe laptopul meu Samsung SF 310 l-am numit White beauty, dupa doar o zi de utilizare?”</em></p>
<p>&#160;</p>
<p><a href="http://www.victorkapra.ro/wp-content/uploads/2011/01/Lansare-laptopuri-Samsung-Cristina-Bazavan.jpg"  rel="lightbox"><img style="background-image: none; border-bottom: 0px; border-left: 0px; margin: 0px 18px 0px 6px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="Lansare-laptopuri-Samsung-Cristina Bazavan" border="0" alt="Lansare-laptopuri-Samsung-Cristina Bazavan" align="left" src="http://www.victorkapra.ro/wp-content/uploads/2011/01/Lansare-laptopuri-Samsung-Cristina-Bazavan_thumb.jpg" width="240" height="159" /></a>Puteti consulta caracteristicile tehnice pe site-ul <a href="http://www.samsung.com/ro/consumer/monitor-printers-and-multifunctional/notebooks/index.idx?pagetype=type_p2" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.samsung.com');" target="_blank">samsung.ro</a> </p>
<p>Preturile sunt : RF510 – 4799 lei; SF310 – 4399 lei; R538 EP – 3299 lei; R538 I- 2699 lei; RV 508 – 2199 lei; NF210 – 1899 lei; N145 – 1699 lei.</p>
<p>Magazinele unde se vor gasi in curand:&#160; Altex, Flanco, Domo, <a href="http://www.emag.ro/search?s_cat=0&amp;s=laptop+samsung" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.emag.ro');" target="_blank">emag.ro</a></p>
<p>Pagina oficiala de Facebook: <a href="http://www.facebook.com/GentsClub" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.facebook.com');">www.facebook.com/GentsClub</a>.</p>
<p>Au mai scris despre eveniment: <a href="http://www.dandragomir.biz/evenimente/samsung-gentlemens-club-eveniment-oficial-cu-noua-linie-de-laptopuri.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.dandragomir.biz');" target="_blank">dandragomir.biz</a>, <a href="http://refresh.ro/2011/01/ce-au-in-comun-cristina-bazavan-andi-moisescu-si-razvan-lucescu/" onclick="javascript:pageTracker._trackPageview('/outbound/article/refresh.ro');" target="_blank">refresh.ro</a>, <a href="http://laptopnews.ro/laptopuri-samsung-in-romania-au-venit-rechinii-foto.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/laptopnews.ro');" target="_blank">laptopnews.ro</a>, <a href="http://www.nwradu.ro/2011/01/samsung-a-lansat-laptopurile-in-romania/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.nwradu.ro');" target="_blank">nwradu.ro</a> ; <a href="http://playtech.ro/samsung-si-cele-sapte-laptopuri/" onclick="javascript:pageTracker._trackPageview('/outbound/article/playtech.ro');" target="_blank">playtech.ro</a> , <a href="http://www.zoso.ro/better-hardware/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.zoso.ro');" target="_blank">zoso.ro</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>eMAG şi Hostway pregatesc diseara cea mai mare transmisie online din Romania</title>
		<link>http://www.victorkapra.ro/2010/12/17/emag-si-hostway-pregatesc-diseara-cea-mai-mare-transmisie-online-din-romania/</link>
		<comments>http://www.victorkapra.ro/2010/12/17/emag-si-hostway-pregatesc-diseara-cea-mai-mare-transmisie-online-din-romania/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 10:21:52 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[publicitate online]]></category>
		<category><![CDATA[CEA]]></category>
		<category><![CDATA[comert online]]></category>
		<category><![CDATA[emag]]></category>
		<category><![CDATA[emag.ro]]></category>
		<category><![CDATA[eveniment]]></category>
		<category><![CDATA[Hostway]]></category>
		<category><![CDATA[lux]]></category>
		<category><![CDATA[magazin]]></category>
		<category><![CDATA[magazin online]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[mare]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Romania]]></category>
		<category><![CDATA[trafic]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.victorkapra.ro/2010/12/17/emag-si-hostway-pregatesc-diseara-cea-mai-mare-transmisie-online-din-romania/</guid>
		<description><![CDATA[In show-room-ul eMAG din Crangasi este expus de mai multa vreme un Porsche Cayman, marele premiu al campaniei online Reteaua, una dintre cele mai importante ca relevanta din acest an. Automobilul de lux va pleca diseara de la eMAG catre un castigator. Evenimentul va fi transmis live pe Internet de catre cel mai mare magazin [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.victorkapra.ro/wp-content/uploads/2010/12/reteaua.emag_.ro_.png"  rel="lightbox"><img style="background-image: none; border-bottom: 0px; border-left: 0px; margin: 0px 18px 0px 6px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="reteaua.emag.ro" border="0" alt="reteaua.emag.ro" align="left" src="http://www.victorkapra.ro/wp-content/uploads/2010/12/reteaua.emag_.ro_thumb.png" width="291" height="109" /></a>In show-room-ul eMAG din Crangasi este expus de mai multa vreme un Porsche Cayman, marele premiu al campaniei online Reteaua, una dintre cele mai importante ca relevanta din acest an.    <br />Automobilul de lux va pleca diseara de la eMAG catre un castigator. Evenimentul va fi <a href="http://reteaua.emag.ro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/reteaua.emag.ro');" target="_blank">transmis live</a> pe Internet de catre cel mai mare magazin online din Romania, printr-o solutie tehnica pusa la dispozitie de <a href="http://www.hostway.ro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.hostway.ro');" target="_blank">Hostway</a>.    <br />Conform eMAG, este posibil ca transmisia sa fie urmarita de 100.000 de persoane.    <br />Astfel, evenimentul de diseara ar urma sa stabileasca un record: cea mai mare transmisie live petrecuta pana acum in Romania.    <br />Detalii:</p>
<p>    <span id="more-2922"></span>
<p>100.000 de privitori vor urmări live pe http://reteaua.emag.ro, la ora 20:30, evenimentul aniversar eMAG şi extragerea marelui premiu al campaniei Reţeaua – un Porsche Cayman</p>
<p>”eMAG, cel mai mare magazin online din Romania, aniverseaza 9 ani de prezenta pe piaţa de comert online din Romania realizand cea mai mare transmisie online din Romania impreuna cu Hostway. Evenimentul aniversar va avea loc la showroom-ul eMAG din Crangaşi de unde va fi difuzata pe http://reteaua.emag.ro extragerea marelui premiu al campaniei Reteaua, urmata de concertul trupei Jukebox.</p>
<p>Campania Reteaua, desfasurata timp de 12 saptamani, a avut obiectivul de a creste încrederea si nivelul de informare ale participantilor în activitatile online în general si în comertul online în special, atragand peste 900.000 de utilizatori.</p>
<p>“La 9 ani de eMAG, ne bucuram ca am reusit sa atragem în campania noastra atat de multi romani interesati de mediul online. Ne asteptam ca aproximativ 100.000 de privitori sa urmareasca evenimentul aniversar din aceasta seara,” a declarat Radu Apostolescu, director de marketing eMAG.</p>
<p>eMAG si Hostway estimeaza pentru pentru aceasta transmisiune un numar record de spectatori online cu un varf de 30.000 privitori simultan. Transmisiunea online a evenimentului va folosi serviciul de streaming adaptiv si reteaua de distributie de continut ale Hostway. Tehnologia dezvoltata de Hostway a fost optimizata pentru scalabilitate si poate sustine transmisiuni cu trafic foarte mare – de aceea permite, in premiera, difuzarea unui eveniment online de asemenea anvergura.</p>
<p>“Suntem foarte hotarati sa oferim cel mai bun serviciu de distributie de continut video din Romania. Acum anuntam a treia premiera pe care o aducem pe piata romaneasca de <a href="http://www.victorkapra.ro/2010/12/10/prima-transmisie-video-live-pe-facebook-sandero-secret-party/"  target="_blank">video online</a>: posibilitatea de a face transmisiuni live pentru evenimente cu trafic ridicat. Suntem pregatiti, in acest moment, sa suportam un numar foarte mare de vizitatori simultan, chiar mai mare de 30.000,” a declarat Country Manager Hostway Romania</p>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>eMAG: Vom vinde de trei ori mai bine produsele Apple</title>
		<link>http://www.victorkapra.ro/2010/12/09/emag-vom-vinde-de-trei-mai-bine-produsele-apple/</link>
		<comments>http://www.victorkapra.ro/2010/12/09/emag-vom-vinde-de-trei-mai-bine-produsele-apple/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 10:13:34 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[comert online]]></category>
		<category><![CDATA[Apcom]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[emag]]></category>
		<category><![CDATA[emag.ro]]></category>
		<category><![CDATA[magazin]]></category>
		<category><![CDATA[magazin online]]></category>
		<category><![CDATA[mare]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[promovare]]></category>
		<category><![CDATA[Radu Apostolescu]]></category>
		<category><![CDATA[showroom]]></category>

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		<description><![CDATA[eMAG, cel mai mare magazin online din Romania, devine in urma auditarii de catre gigantul american Apple partener autorizat al acestui brand. Care sunt avantajele: produsele Apple cumparate de la eMAG sunt transportate gratuit, precum orice produs oferit de acest magazin, la showroom sau la domiciliu, indiferent de valoare si destinatie, plata cash la livrare, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.victorkapra.ro/wp-content/uploads/2010/12/Emag_Apple.jpg"  rel="lightbox"><img style="background-image: none; border-bottom: 0px; border-left: 0px; margin: 0px 18px 0px 6px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="Emag_Apple" border="0" alt="Emag_Apple" align="left" src="http://www.victorkapra.ro/wp-content/uploads/2010/12/Emag_Apple_thumb.jpg" width="240" height="180" /></a><a href="http://www.emag.ro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.emag.ro');" target="_blank">eMAG</a>, cel mai mare magazin online din Romania, devine in urma auditarii de catre gigantul american Apple partener autorizat al acestui brand.</p>
<p>Care sunt avantajele: produsele Apple cumparate de la eMAG sunt transportate gratuit, precum orice produs oferit de acest magazin, la showroom sau la domiciliu, indiferent de valoare si destinatie, plata cash la livrare, servicii de creditare precum plata in 20 de rate fara dobanda si serviciul exclusiv de returnare a produselor in 30 de zile de la achizitie &#8211; ExtraGarantia de Retur.</p>
<p>eMAG va dedica zone speciale pentru intreaga gama de produse Apple, treptat, in toate showroom-urile din tara.</p>
<blockquote><p>“Ne bucuram sa vedem un interes din ce in ce mai mare al consumatorilor romani pentru produsele Apple dar si o atentie sporita acordata de compania Apple pietei romanesti. Noul statut al eMAG in relatia cu Apple si planurile comune ne fac sa credem in triplarea vanzarilor pe toata gama Apple in 2011 fata de 2010” &#8211; spune Radu Apostolescu, director de marketing eMAG.</p>
</blockquote>
<p>Ca revanzator autorizat, eMAG va beneficia de suport dedicat din partea echipei Apcom, unicul distribuitor autorizat Apple in Romania, impreuna cu care va derula proiecte de promovare si vanzare.</p>
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		</item>
		<item>
		<title>eMAG.ro, in haine noi inainte de boom-ul de Craciun</title>
		<link>http://www.victorkapra.ro/2010/11/22/emag-ro-in-haine-noi-inainte-de-boom-ul-de-craciun/</link>
		<comments>http://www.victorkapra.ro/2010/11/22/emag-ro-in-haine-noi-inainte-de-boom-ul-de-craciun/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 07:43:10 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[comert online]]></category>
		<category><![CDATA[emag]]></category>
		<category><![CDATA[emag.ro]]></category>
		<category><![CDATA[magazin]]></category>
		<category><![CDATA[magazin online]]></category>
		<category><![CDATA[mare]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[site]]></category>

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		<description><![CDATA[Cel mai mare magazin online din Romania, eMAG.ro, si-a schimbat astazi infatisarea. Design curat, aerisit. Simplu si clar in utilizare. „Dupa 9 ani, ne-am mai maturizat un pic. Ramanem o platforma tehnologica unde se fac tranzactii, dar vom ii vom lasa doar pe colegii de la programare sau financiar sa vorbeasca despre asta. eMAG se [...]]]></description>
			<content:encoded><![CDATA[<p>Cel mai mare magazin online din Romania, <a href="http://www.emag.ro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.emag.ro');" target="_blank">eMAG.ro</a>, si-a schimbat astazi infatisarea. Design curat, aerisit. Simplu si clar in utilizare.</p>
<p><a href="http://www.emag.ro" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.emag.ro');" target="_blank"><img style="background-image: none; border-bottom: 0px; border-left: 0px; margin: 0px 18px 7px 6px; padding-left: 0px; padding-right: 0px; display: inline; float: ; border-top: 0px; border-right: 0px; padding-top: 0px" title="emag.ro" border="0" alt="emag.ro" src="http://www.victorkapra.ro/wp-content/uploads/2010/11/emag.ro_.png" width="416" height="187" /></a></p>
<blockquote><p>„Dupa 9 ani, ne-am mai maturizat un pic. Ramanem o platforma tehnologica unde se fac tranzactii, dar vom ii vom lasa doar pe colegii de la programare sau financiar sa vorbeasca despre asta.      <br />eMAG se concentreaza de astazi pe singurul lucru care conteaza: bucuria clientilor de a avea o experienta memorabila, incepand cu vizita pe site si terminand cu emotia deschiderii coletului acasa” – spune Radu Apostolescu, director de marketing al eMAG.</p>
</blockquote>
<p>In acest an, vanzarile eMAG.ro sunt estimate la 100 de milioane de euro.</p>
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		</item>
		<item>
		<title>Robotul emag.ro facea fundite cu mini-penseta. Pentru unii jurnalisti</title>
		<link>http://www.victorkapra.ro/2010/04/01/robotul-emag-ro-facea-fundite-cu-mini-penseta-pentru-unii-jurnalisti/</link>
		<comments>http://www.victorkapra.ro/2010/04/01/robotul-emag-ro-facea-fundite-cu-mini-penseta-pentru-unii-jurnalisti/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 22:04:14 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[tehnologii]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[emag]]></category>
		<category><![CDATA[emag.ro]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[robot]]></category>

		<guid isPermaLink="false">http://www.victorkapra.ro/2010/04/01/robotul-emag-ro-facea-fundite-cu-mini-penseta-pentru-unii-jurnalisti/</guid>
		<description><![CDATA[Robotul care isi facea de cap prin depozitele emag.ro s-a defectat la scurt timp de la functionare. P.S. Daca imi este permisa o sugestie pentru jurnalistii mai tineri care au preluat cu entuziasm “stirea”: cand cititi un articol/post pe blog pe care il folositi ca sursa, faceti-o pana la capat si digerati complet informatiile! Daca [...]]]></description>
			<content:encoded><![CDATA[<p>Robotul care isi facea de cap prin depozitele emag.ro s-a <a href="http://www.emag.ro/blog/2010/04/inteligenta-si-instinctele-artificiale-tot-mai-reale/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.emag.ro');" target="_blank">defectat</a> la scurt timp de la functionare.</p>
<p>P.S. Daca imi este permisa o sugestie pentru jurnalistii mai tineri care au preluat cu entuziasm “stirea”: cand cititi un articol/post pe blog pe care il folositi ca sursa, faceti-o pana la capat si digerati complet informatiile!    <br />Daca faceati asta, v-ati fi distrat asa cum am facut-o si noi (Radu Apostolescu &#8211; director de marketing emag.ro, <a href="http://refresh.ro/2010/03/emag-testeaza-un-robot-experimental-proiectat-special-pentru-retailul-online/" onclick="javascript:pageTracker._trackPageview('/outbound/article/refresh.ro');" target="_blank">Costin</a> si cu suprasemnatul): un robot industrial oricat ar fi de sofisticat nu prea are cum sa faca fundite in 15 modele, sa parfumeze cadourile, sa manevreze obiecte cu mini-penseta, sa testeze laptopurile ambalate si sa fie ghidat prin GPS in interiorul unei hale <img src='http://www.victorkapra.ro/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />     <br />Nimeni nu este infailibil, dar s-ar putea ca intr-o zi unii jurnalisti chiar sa fie inlocuiti de <a href="http://thenextweb.com/us/2010/03/30/journalists-replaced-robots/" onclick="javascript:pageTracker._trackPageview('/outbound/article/thenextweb.com');" target="_blank">roboti</a> (via <a href="http://razvanbb.ro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/razvanbb.ro');" target="_blank">Razvan</a>).    <br />In rest, va doresc un 1 aprilie linistit.&#160;&#160; </p>
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		<item>
		<title>User generated content, ca metoda de promovare</title>
		<link>http://www.victorkapra.ro/2010/02/10/user-generated-content-ca-metoda-de-promovare/</link>
		<comments>http://www.victorkapra.ro/2010/02/10/user-generated-content-ca-metoda-de-promovare/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 11:58:10 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[marketing online]]></category>
		<category><![CDATA[concurs]]></category>
		<category><![CDATA[emag.ro]]></category>
		<category><![CDATA[lux]]></category>
		<category><![CDATA[magazin]]></category>
		<category><![CDATA[magazin online]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[promovare]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Vaio]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[Vaio]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vodafone]]></category>

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		<description><![CDATA[Regula simpla si eficienta a implicarii consumatorului/potentialului client in campaniile de promovare online a fost aplicata saptamana asta de un magazin online si de un operator de comunicatii. Le trecem, ca exemple de folosire a UGC, pentru seminariile urmatoare: - emag.ro&#160; organizeaza cu concurs (premii &#8211; un notebook&#160; de lux Sony Vaio si vouchere pentru [...]]]></description>
			<content:encoded><![CDATA[<p>Regula simpla si eficienta a implicarii consumatorului/potentialului client in campaniile de promovare online a fost aplicata saptamana asta de un magazin online si de un operator de comunicatii. Le trecem, ca exemple de folosire a UGC, pentru seminariile urmatoare:   <br />- emag.ro&#160; organizeaza cu concurs (premii &#8211; un notebook&#160; de lux Sony Vaio si vouchere pentru cumparaturi) cu scopul de a comunica <a href="http://www.emag.ro/blog/2010/02/un-sony-vaio-pentru-cel-ce-duce-vestea-buna/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.emag.ro');" target="_blank">Extragarantia de retur</a> (posibilitatea de a returna produsele cumparate de la acest magazin in 30 de zile)&#160; <br />- Vodafone lanseaza <a href="http://www.mareaieseala.ro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.mareaieseala.ro');" target="_blank">Marea ieseala</a>, un concurs care ii invita pe clientii cu cartele prepaid sa posteze clipuri video sau fotografii pe site-ul dedicat. Premiile: 10 petreceri sponsorizate de companie </p>
<div style="padding-bottom: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: none; padding-top: 0px" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:3f73c927-258c-468b-8fcf-9b86f437ea6f" class="wlWriterEditableSmartContent">
<div><object width="347" height="290"><param name="movie" value="http://www.youtube.com/v/DN9OLr-Q-X8&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hl=en"></param><embed src="http://www.youtube.com/v/DN9OLr-Q-X8&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hl=en" type="application/x-shockwave-flash" width="347" height="290"></embed></object></div>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Ma angajez la emag.ro</title>
		<link>http://www.victorkapra.ro/2010/01/09/ma-angajez-la-emag-ro/</link>
		<comments>http://www.victorkapra.ro/2010/01/09/ma-angajez-la-emag-ro/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 09:46:42 +0000</pubDate>
		<dc:creator>Victor</dc:creator>
				<category><![CDATA[marketing online]]></category>
		<category><![CDATA[emag.ro]]></category>

		<guid isPermaLink="false">http://www.victorkapra.ro/2010/01/09/ma-angajez-la-emag-ro/</guid>
		<description><![CDATA[Am primit mesajul acesta pe mail, semnat emag.Live! Il sun pe Radu sa vedem cu cat plateste si poate ma apuc de treaba.]]></description>
			<content:encoded><![CDATA[<p>Am primit mesajul acesta pe mail, semnat <a href="http://live.emag.ro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/live.emag.ro');" target="_blank">emag.Live!</a> Il sun pe <a href="http://www.raduapostolescu.ro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.raduapostolescu.ro');" target="_blank">Radu</a> sa vedem cu cat plateste si poate ma apuc de treaba.    </p>
<p><a href="http://www.victorkapra.ro/wp-content/uploads/2010/01/image0021.png"  rel="lightbox[2199]"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" title="image002" border="0" alt="image002" src="http://www.victorkapra.ro/wp-content/uploads/2010/01/image002_thumb1.png" width="484" height="370" /></a></p>
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		<title>ING WebCard: sosesc primele cadouri</title>
		<link>http://www.victorkapra.ro/2009/11/12/ing-webcard-sosesc-primele-cadouri/</link>
		<comments>http://www.victorkapra.ro/2009/11/12/ing-webcard-sosesc-primele-cadouri/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 15:52:12 +0000</pubDate>
		<dc:creator>Victor Kapra</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[bani]]></category>
		<category><![CDATA[copii]]></category>
		<category><![CDATA[emag.ro]]></category>
		<category><![CDATA[iasi]]></category>
		<category><![CDATA[ING WebCard]]></category>
		<category><![CDATA[magazin]]></category>
		<category><![CDATA[magazin online]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[plasma]]></category>
		<category><![CDATA[Romania]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.victorkapra.ro/2009/11/12/ing-webcard-sosesc-primele-cadouri/</guid>
		<description><![CDATA[Am fost plecat cateva zile si abia astazi am&#160; reusit sa cumpar primele cadouri online pentru cei care s-au inscris in campanie. Am folosit cardul specializat in achizitii online, ING WebCard. Experiente: 1) amazon.com. Cum era de asteptat, in cazul acestui gigant al comertului online totul a mers&#160; foarte usor. In cateva minute am comandat [...]]]></description>
			<content:encoded><![CDATA[<p>Am fost plecat cateva zile si abia astazi am&#160; reusit sa cumpar primele cadouri online pentru cei care s-au inscris in <a href="http://www.ing.ro/webcard/testdrive/#" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ing.ro');" target="_blank">campanie</a>.    <br />Am folosit cardul specializat in achizitii online, ING WebCard.    <br />Experiente:    <br />1) <strong>amazon.com</strong>. Cum era de asteptat, in cazul acestui gigant al comertului online totul a mers&#160; foarte usor. In cateva minute am comandat pentru <a href="http://www.adrianciubotaru.ro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.adrianciubotaru.ro');" target="_blank">Adrian Ciubotaru</a> cartea <a href="http://www.amazon.com/What-Dog-Saw-Other-Adventures/dp/0316075841/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1258011182&amp;sr=1-1" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.amazon.com');" target="_blank">What the Dog Saw</a>, iar pentru mine <a href="http://www.amazon.com/Social-Media-Bible-Strategies-Business/dp/0470411554/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1258033967&amp;sr=1-1" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.amazon.com');" target="_blank">The Social Media Bible</a>.     <br />Am mai selectat o carte, pentru Avram, dar am fost refuzat de Amazon, pe motiv ca sunt din Romania (imi pare rau, Avram):</p>
<p><a href="http://www.victorkapra.ro/wp-content/uploads/2009/11/refuzamazon.jpg"  target="_blank" rel="lightbox[2062]"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" title="refuz amazon" border="0" alt="refuz amazon" src="http://www.victorkapra.ro/wp-content/uploads/2009/11/refuzamazon-thumb.jpg" width="244" height="154" /></a>     <br />Confirmarea comenzii a venit pe mail, sa vedem cand sosesc si cele 2 carti.    <br />2)&#160; <strong>toyfun.ro</strong> mi-a dat reject. <a href="http://somnulescu.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/somnulescu.com');" target="_blank">Somnulescu</a> din Iasi m-a rugat sa comand ceva jucarii pe care urmeaza sa le doneze unor copii cu probleme. Am incercat si eu, si el sa ne facem cont pornind de la acest <a href="http://www.toyfun.ro/jucarii-din-plus/jucarii-din-plus/jucarie-din-plus-urs-panda-binky-carte-blanche" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.toyfun.ro');" target="_blank">link</a>, dar operatiunea s-a dovedit imposibila:&#160; toyfun.ro n-a vrut sa ne accepte drept clienti si pace! Asa ca vom cauta alt magazin online de jucarii.    <br />3) <strong>emag.ro</strong> a mers struna. <a href="http://www.alexandrusavu.ro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.alexandrusavu.ro');" target="_blank">Alexandru Savu</a> si-a dorit acest <a href="http://www.emag.ro/memorii_usb/flash-pen-corsair-voyager-gt-16gb-usb-20--pCMFUSB2.0-16GBGT?ref=vsc_boxpromo&amp;EMAGROSESSID=a85d157b6331810c0e3bb8516aca0ad2" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.emag.ro');" target="_blank">stick</a> de memorie de 16 GB. In 3-4 minute l-am si comandat la emag.ro. Soseste sambata.    <br />4) <strong>sigmanet.ro</strong>, plata ca pe vremea bunicii. <a href="http://sirb.net/" onclick="javascript:pageTracker._trackPageview('/outbound/article/sirb.net');" target="_blank">Ovi Sirb</a> ar dori un <a href="http://www.sigmanet.ro/Vivendi-Games-Half-Life-2-The-Orange-Box-ALT-PC--id27853" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.sigmanet.ro');" target="_blank">joc</a>. Ok, numai ca sigmanet.ro nu accepta plata decat ramburs sau si cu cardul, dar numai daca te duci la ei in magazin. ( Asteptati-ma ca vin. Neaparat! <img src='http://www.victorkapra.ro/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />     <br />Acelasi Ovi a mai sugerat niste lampi cu plasma de pe cemarfa.ro (care nu accepta insa plata cu cardul) sau de pe cadourihaioase.ro (un magazin online absolut oribil in care n-am mai stat sa sap pentru ca m-a luat cu ameteala).    <br />Imi pare rau, Ovi, nu ai fost inspirat.    <br />5) <strong>Mormota.ro</strong>, inghetati in proiect. Nici Mircea S. nu a avut noroc. El isi dorea o <a href="http://mormota.ro/?tart=101&amp;alm=4&amp;produs=723&amp;cont=kcagw25" onclick="javascript:pageTracker._trackPageview('/outbound/article/mormota.ro');" target="_blank">cagula de schi</a>, dar magazinul nu accepta plata online.     <br />La final prin Home’Bank ING am verificat cati bani am cheltuit azi. Operatiunea e simpla: am deschis site-ul ing.ro, am completat codul de utilizator, cutiuta digipass mi-a furnizat inca un cod pentru acesta operatiune si am vazut urmatorul peisaj (click):</p>
<p><a href="http://www.victorkapra.ro/wp-content/uploads/2009/11/verificaretranzactiiing.jpg"  target="_blank" rel="lightbox[2062]"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" title="verificare tranzactii ING" border="0" alt="verificare tranzactii ING" src="http://www.victorkapra.ro/wp-content/uploads/2009/11/verificaretranzactiiing-thumb.jpg" width="248" height="135" /></a>&#160; <br />Astazi, am luat la intamplare comenzile. Un pic de rabdare va rog, ajung si la ceilalti <img src='http://www.victorkapra.ro/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>emag.ro lanseaza hotbrands.ro</title>
		<link>http://www.victorkapra.ro/2009/09/25/emagro-lanseaza-hotbrandsro/</link>
		<comments>http://www.victorkapra.ro/2009/09/25/emagro-lanseaza-hotbrandsro/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 07:04:25 +0000</pubDate>
		<dc:creator>Victor Kapra</dc:creator>
				<category><![CDATA[marketing online]]></category>
		<category><![CDATA[emag]]></category>
		<category><![CDATA[emag.ro]]></category>
		<category><![CDATA[interactiv]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.victorkapra.ro/2009/09/25/emagro-lanseaza-hotbrandsro/</guid>
		<description><![CDATA[emag.ro face o incercare de inviorare a PR-ului din zona electronicelor de consum, prin lansarea hotbrans.ro. Ideea: un spatiu online interactiv in care puteti pune intrebari direct oamenilor care se ocupa de branduri precum Toshiba, Acer, Intel, Asus, Dell, Microsoft, Samsung, HP. De exemplu, avem stirea despre&#160; lansarea noilor procesoare Intel. Cine vrea sa afle [...]]]></description>
			<content:encoded><![CDATA[<p>emag.ro face o incercare de inviorare a PR-ului din zona electronicelor de consum, prin lansarea <a href="http://www.hotbrands.ro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.hotbrands.ro');" target="_blank">hotbrans.ro</a>.    <br />Ideea: un spatiu online interactiv in care puteti pune intrebari direct oamenilor care se ocupa de branduri precum Toshiba, Acer, Intel, Asus, Dell, Microsoft, Samsung, HP.     <br />De exemplu, avem stirea despre&#160; lansarea noilor procesoare Intel. Cine vrea sa afle mai multe poate sa-i puna intrebari pe hotbrans.ro direct lui Cristian Radu, retail marketing manager, care are obligatia sa raspunda in timp de sase zile.    <br />Mai multe amanunte, pe blogul <a href="http://www.emag.ro/blog/2009/09/cand-ai-vorbit-ultima-data-cu-un-brand/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.emag.ro');" target="_blank">emag</a>, unde gasiti si un&#160; link catre comunicatul in extenso.    <br />Proiectul este ambitios. Reusita lui depinde insa de cat de mult reusesc oficialii brandurilor pomenite sa gaseasca un limbaj mai accesibil, mai prietenos si mai natural in dialogul cu cei care le cumpara produsele.    <br />In zona hi-tech, in majoritatea cazurilor, limba de lemn este stapana peste comunicarea cu consumatorii. Tentativele de povesti prietenos si atractiv despre un produs sunt ingropate adesea in mesaje de marketing&#160; triumfaliste, lungi (dar si incomplete) si mult prea tehnice.</p>
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		<title>intra emag.ro in comertul online cu FMCG?</title>
		<link>http://www.victorkapra.ro/2007/07/19/intra-emagro-in-comertul-online-cu-fmcg/</link>
		<comments>http://www.victorkapra.ro/2007/07/19/intra-emagro-in-comertul-online-cu-fmcg/#comments</comments>
		<pubDate>Wed, 18 Jul 2007 21:21:12 +0000</pubDate>
		<dc:creator>Victor Kapra</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[emag.ro]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.victorkapra.ro/?p=453</guid>
		<description><![CDATA[.. in seara asta la supermarket, aproape de ora de inchidere. in afara de oamenii care intrasera sa cumpere doua ape minerale si o inghetata la caserola, erau foarte multi cei care abia scapasera de la slujba. Tipi in costum si cu pantofi &#8220;bot de crocodil&#8221; (ce chin pe caldura asta!) si genul acela de [...]]]></description>
			<content:encoded><![CDATA[<p>.. in seara asta la supermarket, aproape de ora de inchidere. in afara de oamenii care intrasera sa cumpere doua ape minerale si o inghetata la caserola, erau foarte multi cei care abia scapasera de la slujba. Tipi in costum si cu pantofi &#8220;bot de crocodil&#8221; (ce chin pe caldura asta!) si genul acela de doamne de succes care impaca si slujba, si casa ( nu-i nimic peiorativ in afirmatia asta!)&#8230;</p>
<p>am asteptat la coada vreo 15 minute si dupa aceea mi-am rupt mainile carand pungile&#8230;</p>
<p>chiar mi-as dori ca, din cand in cand, sa completez online o lista cu cele trebuincioase casei, sa dau <em>send</em> si dupa ceva vreme sa sune un curier la usa cu sacul cu produse&#8230; se poate in romania? n-am auzit pe nimeni! doar in america e posibil, unde amazon.com iti aduce acasa chiar si lapte!</p>
<p>de aceea mi s-a parut interesant <a href="http://evangelist.ro/2007/07/18/seful-emagro-am-cumparat-o-carte-online-si-nu-am-primit-o-nici-acum/" onclick="javascript:pageTracker._trackPageview('/outbound/article/evangelist.ro');">interviul luat de Sece</a> . daca citesti printre randuri, nu poti sa nu observi ca emag.ro studiaza posibilitatea&#8230;</p>
<p>dragi colegi de la concurenta, jos mainile de pe subiect, ca e al nostru! <img src='http://www.victorkapra.ro/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  <img src='http://www.victorkapra.ro/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  <img src='http://www.victorkapra.ro/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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