A mai trecut o ediție Internetics, competiția de tradiție care premiază cele mai bune campanii de branding, marketing şi advertising online
Aseară a avut loc gala de premiere.
Am fost și anul acesta în juriu și sunt perfect de acord cu ceea ce spunea Mark Jackson, Chief Technology Catalyst EMEA, McCann Worldgroup, președintele juriului Internetics, cum că a găsit în România campanii digitale foarte bune în acest an.
Lista completă cu agențiile și campaniile premiate la Internetics o găsiți mai jos.
Digital Star a fost desemnată Agenția Anului, reușind să câștige nu mai puțin de cinci trofee în cadrul competiției Internetics 2014.
Acestea au fost oferite pentru campania “The Creativity Manifesto for Galaxy Note 3”, care a câștigat la categoria CULTURE , în secțiunea Online Branded Content și la categoria INTERACTIVE CAMPAIGNS – Digital component of an integrated campaign, secțiunea Durables.
Agenția a mai câștigat și pentru campania „The Indygen Vlog Show”, realizată pentru Indygen, la categoria COMMUNITIES, dar și pentru „The Billa Social Catalogue”, în două secțiuni: SOCIAL MEDIA – Social Media Apps și INTERACTIVE CAMPAIGNS – Digital component of an integrated campaign – Others.
Au mai urcat pe scenă aseară pentru a-și lua premiile: BrandUP Interactive, Cohn and Jansen JWT, Digital Star & Starcom, Frank Group, Golin România, Headverting & Bitstation, HIPPOS, iLeo, Jazz Communication, Kaleidoscope Proximity, Kiss FM, MRM Worldwide România, Publicis Bucharest, The Geeks și Webstyler & GMP.
Webstyler și Cohn&Jansen JWT au câștigat și ele tot câte 5 premii, însă cu un punctaj mai mic decât Digital Star.
Webstyler a câștigat patru trofee doar pentru lansarea Telekom – în secțiunile „Mobile Apps” (cu aplicația “Hai!”), “Mobile Campaigns”, “Digital Brand Experience” și “Services” (INTERACTIVE CAMPAIGNS – Digital component of an integrated campaign), dar și un premiu pentru „Mircea merge mai departe” la categoria CULTURE – Viral Non Video, pentru cazul social Mircea Câmpeanu.
Cohn&Jansen JWT a câștigat 3 premii pentru clientul Aqua Carpatica – „Purity Test” la COMMUNITIES – Brand Built Communities, la categoria WEB PLATFORMS – Microsites și la INTERACTIVE CAMPAIGNS – Digital component of an integrated campaign – FMCG – Drinks, dar și 2 premii pentru Petrom – pentru Love RO, în secțiunile WEB PLATFORMS – Brand Blogs și SOCIAL MEDIA – Online PR Special Projects.
Kiss FM a înscris pentru prima oara în competiție și a reușit să și câștige cu viralul „Cine-s Sergiu și Andrei?”, primind și premiul special al juriului pentru „Best Newcomer”.
Cei mai premiați clienți ai serii au fost Pegas și Telekom, fiecare câștigând câte 4 trofee, iar Pegas a reușit să mai obțină și premiul special de “Most Creative Client of the Year”. Alte branduri care au plecat acasă cu mai multe trofee: Aqua Carpatica, care a reușit să câștige 3 premii, Samsung Galaxy Note 3, Gillette, Petrom, Coca-Cola și Billa, toate reușind să câștige două premii.
În competiție au fost înscrise 169 de lucrari, de către 37 de participanți. Acestea au fost jurizate de către 22 de specialiști ai industriei de online. Pentru prima dată, președintele juriului a fost un specialist din altă țară: Mark Jackson, Chief Technology Catalyst EMEA, McCann Worldgroup. Acesta a luat parte și la gala de premiere și s-a arătat încântat de proiectele pe care le-a văzut la jurizare.
CÂŞTIGĂTORII INTERNETICS 2014
CULTURE
Section: Viral Video
Winner:
Work: Who are Sergiu and Andrei?
Author: Kiss FM
Client: Kiss FM
Brand: Kiss FM
Nominees:
Work: Who are Sergiu and Andrei?
Author: Kiss FM
Client: Kiss FM
Brand: Kiss FM
Work: A Godess Diary
Author: iLeo
Client: P&G
Brand: Gillette Venus
Section: Viral Non Video
Winner:
Work: Mircea merge mai departe
Author: WEBSTYLER
Client: Mircea Câmpeanu
Brand: Mircea Câmpeanu
Nominee:
Work: Mircea merge mai departe
Author: WEBSTYLER
Client: Mircea Câmpeanu
Brand: Mircea Câmpeanu
Section: Online Branded Content
Winner:
Work: The Creativity Manifesto for Galaxy Note 3
Author: Digital Star & Starcom
Client: Samsung România
Brand: Galaxy Note 3
Nominees:
Work: The Creativity Manifesto for Galaxy Note 3
Author: Digital Star & Starcom
Client: Samsung România
Brand: Galaxy Note 3
Work: Amar y Comer
Author: MRM Worldwide România
Client: LIDL
Brand: LIDL
Work: Grolsch – Guerrilive Radio Session
Author: Kubis Interactive
Client: Ursus Breweries
Brand: Grolsch
Work: The Indygen Vlog Show
Author: Digital Star
Client: Indygen
Brand: Indygen
Work: The Internet of the People
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
Section: Online Advertising Games
Winners:
Work: Real Men Camp
Author: iLeo
Client: P&G
Brand: Gillette
Work: Bucharest Manhunt
Author: Headverting & Bitstation
Client: Discovery Networks
Brand: Discovery Channel
Nominees:
Work: Real Men Camp
Author: iLeo
Client: P&G
Brand: Gillette
Work: Bucharest Manhunt
Author: Headverting & Bitstation
Client: Discovery Networks
Brand: Discovery Channel
Work: Full-Passion Job
Author: Full-Passion Job & Atelierul.ro
Client: Mondelez
Brand: Jacobs 3ȋn1
COMMUNITIES
Section: Brand Associated Communities
Winner:
Work: The Indygen Vlog Show
Author: Digital Star
Client: Indygen
Brand: Indygen
Nominees:
Work: The Indygen Vlog Show
Author: Digital Star
Client: Indygen
Brand: Indygen
Work: Mircea merge mai departe
Author: Webstyler
Client: Mircea Câmpeanu
Brand: Mircea Câmpeanu
Section: Brand Built Communities
Winner:
Work: Water Purity Community
Author: Cohn and Jansen JWT
Client: Valvis Holding
Brand: Aqua Carpatica
Nominees:
Work: Water Purity Community
Author: Cohn and Jansen JWT
Client: Valvis Holding
Brand: Aqua Carpatica
Work: Friends Cup
Author: iLeo
Client: Bergenbier SA
Brand: Bergenbier
WEB
WEB PLATFORMS
Section: Websites
NO WINNER
Nominees:
Work: Dinamo
Author: WEBSTYLER
Client: FC Dinamo București
Brand: Dinamo
Work: Carrefour Online
Author: CarnationGroup part of POSSIBLE
Client: Carrefour
Brand: Carrefour Online
Section: Microsites
Winners:
Work: The Internet of the People
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
Work: Purity Test
Author: Cohn and Jansen JWT
Client: Valvis Holding
Brand: Aqua Carpatica
Nominees:
Work: The Internet of the People
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
Work: Purity Test
Author: Cohn and Jansen JWT
Client: Valvis Holding
Brand: Aqua Carpatica
Work: www.cupaprieteniei.ro
Author: iLeo
Client: Bergenbier SA
Brand: Bergenbier
Work: SEAT – The ST Challenge
Author: Interactions
Client: Porsche România
Brand: SEAT
Section: Brand Blogs
Winner:
Work: LOVE Ro
Author: Cohn and Jansen JWT
Client: OMV Petrom
Brand: Petrom
Nominees:
Work: LOVE Ro
Author: Cohn and Jansen JWT
Client: OMV Petrom
Brand: Petrom
Work: Andrei’s country blog
Author: WEBSTYLER
Client: Petrom
Brand: Țara lui Andrei
WEB PLATFORMS – Craft
Section: Best Website Design
Winner:
Work: The Internet of the People
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
Nominees:
Work: The Internet of the People
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
Work: Lidl Recipes – Appetite for Cooking
Author: BrandUp Interactive
Client: Lidl România
Brand: Lidl România
Work: A coin for a life
Author: Kaleidoscope Proximity
Client: Mihai Neșu Foundation
Brand: Mihai Neșu Foundation
Section: Best Website Content
Winner:
Work: The Internet of the People
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
Nominees:
Work: The Internet of the People
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
Work: Invitation to see the beautiful Romania
Author: The Geeks
Client: OMV Petrom
Brand: Petrom
SOCIAL MEDIA
Section: Social Media Pages
Winner:
Work: KFC Facebook Page
Author: Golin România
Client: YUM România
Brand: KFC România
Nominee:
Work: KFC Facebook Page
Author: Golin România
Client: YUM România
Brand: KFC România
Section: Social Media Apps
Winners:
Work: The Billa Social Catalogue
Author: Digital Star
Client: Billa România
Brand: Billa
Work: Loveville 2014
Author: Frank Group
Client: Reckitt Benckiser
Brand: Durex
Nominees:
Work: The Billa Social Catalogue
Author: Digital Star
Client: Billa România
Brand: Billa
Work: Loveville 2014
Author: Loveville 2014
Client: Reckitt Benckiser
Brand: Durex
Work: Purity Test
Author: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Work: Real Men Camp
Author: iLeo
Client: P&G
Brand: Gillette
Section: Social Media Special Mechanics
Winner:
Work: LerBlock
Author: BrandUP Interactive
Client: Radio Guerrilla
Brand: Radio Guerrilla
Nominees:
Work: LerBlock
Author: BrandUP Interactive
Client: Radio Guerrilla
Brand: Radio Guerrilla
Work: Santa Swapp
Author: WEBSTYLER
Client: Cosmote România
Brand: Cosmote
Work: #MissingRomania
Author: Starcom & The Practice
Client: Samsung Electronics România
Brand: Samsung
Work: The Journal Of A Goddess
Author: iLeo
Client: P&G
Brand: Gillette Venus
Work: Dă-o pe Whatsapp
Author: WEBSTYLER
Client: Cosmote România
Brand: Cosmote
Work: Mondos Undercover
Author: MRM Worldwide România
Client: LIDL
Brand: LIDL
Section: Online PR Special Projects
Winners:
Work: A coin for a life
Author: Kaleidoscope Proximity
Client: Mihai Neșu Foundation
Brand: Mihai Neșu Foundation
Work: LOVE Ro
Author: Cohn and Jansen JWT
Client: OMV Petrom
Brand: Petrom
Nominees:
Work: A coin for a life
Author: Kaleidoscope Proximity
Client: Mihai Neșu Foundation
Brand: Mihai Neșu Foundation
Work: LOVE Ro
Author: Cohn and Jansen JWT
Client: OMV Petrom
Brand: Petrom
MOBILE
Section: Mobile Apps
Winners:
Work: Radar for Good
Author: MRM Worldwide România
Client: The Coca-Cola Company
Brand: Coca-Cola
Work: Hai!
Author: WEBSTYLER & GMP
Client: Telekom România
Brand: Telekom
Nominees:
Work: Radar for Good
Author: MRM Worldwide România
Client: The Coca-Cola Company
Brand: Coca-Cola
Work: Hai!
Author: WEBSTYLER & GMP
Client: Telekom România
Brand: Telekom
Work: Pepsi Pulse
Author: Tribal WorldWide România & OMD
Client: Quadrant Amroq Beverages
Brand: Pepsi
Work: I want KFC!
Author: MRM Worldwide România
Client: US FOOD NETWORK S.A.
Brand: KFC
Work: LIDL’s Valentine Kiss
Author: MRM Worldwide România
Client: LIDL
Brand: LIDL
Section: Mobile Campaigns
Winner:
Work: Experiențe ȋmpreună
Author: WEBSTYLER & GMP
Client: Telekom România
Brand: Telekom
Nominee:
Work: Experiențe ȋmpreună
Author: WEBSTYLER & GMP
Client: Telekom România
Brand: Telekom
Section: Mobile Websites
NO WINNER
Nominee:
Work: Carrefour Online
Author: CarnationGroup part of POSSIBLE
Client: Carrefour
Brand: Carrefour Online
DIGITAL BRAND EXPERIENCE
Winners:
Work: MEM-NON | The Great Mormon Temple
Author: HIPPOS
Client: MNAC, AMNAC, Fundația Orange
Brand: SenzArt
Work: Experiențe ȋmpreună
Author: WEBSTYLER & GMP
Client: Telekom România
Brand: Telekom
Nominees:
Work: MEM-NON | The Great Mormon Temple
Author: HIPPOS
Client: MNAC, AMNAC, Fundația Orange
Brand: SenzArt
Work: Experiențe ȋmpreună
Author: WEBSTYLER & GMP
Client: Telekom România
Brand: Telekom
Work: Bucharest Manhunt
Author: Bucharest Manhunt
Client: Discovery Networks
Brand: Discovery Channel
Work: LIDL’s Valentine Kiss
Author: MRM Worldwide România
Client: LIDL
Brand: LIDL
INTERACTIVE CAMPAIGNS
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN
Section: FMCG- Drinks
Winners:
Work: Purity Test
Author: Cohn and Jansen JWT
Client: Valvis Holding
Brand: Aqua Carpatica
Work: Radar for Good
Author: MRM Worldwide România
Client: The Coca-Cola Company
Brand: Coca- Cola
Nominees:
Work: Purity Test
Author: Cohn and Jansen JWT
Client: Valvis Holding
Brand: Aqua Carpatica
Work: Radar for Good
Author: MRM Worldwide România
Client: The Coca-Cola Company
Brand: Coca- Cola
Work: Full-Passion Job
Author: Cohn and Jansen JWT & Atelierul.ro
Client: Mondelez
Brand: Jacobs 3ȋn1
Work: Windows of hope
Author: MRM Worldwide România
Client: The Coca-Cola Company
Brand: Dorna
Work: Red Bull Soapbox Race Romania 2014
Author: Media Investment
Client: Red Bull
Brand: Red Bull – Soapbox Event
Section: Services
Winner:
Work: Experiențe ȋmpreună
Author: WEBSTYLER & GMP
Client: Telekom România
Brand: Telekom
Nominees:
Work: Experiențe ȋmpreună
Author: WEBSTYLER & GMP
Client: Telekom România
Brand: Telekom
Work: The Indygen Vlog Show
Author: Digital Star
Client: Indygen
Brand: Indygen
Section: Durables
Winner:
Work: The Creativity Manifesto for Galaxy Note 3
Author: Digital Star & Starcom
Client: Samsung România
Brand: Galaxy Note 3
Nominees:
Work: The Creativity Manifesto for Galaxy Note 3
Author: Digital Star & Starcom
Client: Samsung România
Brand: Galaxy Note 3
Work: Live SMART
Author: Starcom & iLeo
Client: Samsung Electronics România
Brand: Samsung
Section: Others
Winners:
Work: The Billa Social Catalogue
Author: Digital Star
Client: Billa România
Brand: Billa
Work: Amar y Comer
Author: MRM Worldwide România
Client: LIDL
Brand: LIDL
Nominees:
Work: The Billa Social Catalogue
Author: Digital Star
Client: Billa România
Brand: Billa
Work: Amar y Comer
Author: MRM Worldwide România
Client: LIDL
Brand: LIDL
Work: LIDL’s Valentine Kiss
Author: MRM Worldwide România
Client: LIDL
Brand: LIDL
INTERACTIVE CAMPAIGNS
FULL DIGITAL CAMPAIGN
Section: FMCG- Drinks
Winner:
Work: Friendship Cup
Author: iLeo
Client: Bergenbier SA
Brand: Bergenbier
Nominee:
Work: Friendship Cup
Author: iLeo
Client: Bergenbier SA
Brand: Bergenbier
Section: FMCG –Non food
Winner:
Work: The Journal Of A Goddess
Author: iLeo
Client: P&G
Brand: Gillette Venus
Nominee:
Work: The Journal Of A Goddess
Author: iLeo
Client: P&G
Brand: Gillette Venus
Section: Services
Winner:
Work: The ProviDentists and dental clinics
Author: Jazz Communication
Client: Provident
Brand: Provident
Nominee:
Work: The ProviDentists and dental clinics
Author: Jazz Communication
Client: Provident
Brand: Provident
Section: Durables
Winner:
Work: The Internet of the People
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
Nominees:
Work: The Internet of the People
Author: Publicis Bucharest
Client: Atelierele Pegas
Brand: Pegas
Work: SEAT – The ST Challenge
Author: Interactions
Client: Porsche România
Brand: SEAT
Section: Social campaigns, political and awareness messages
Winner:
Work: A coin for a life
Author: Kaleidoscope Proximity
Client: Mihai Neșu Foundation
Brand: Mihai Neșu Foundation
Nominees:
Work: A coin for a life
Author: Kaleidoscope Proximity
Client: Mihai Neșu Foundation
Brand: Mihai Neșu Foundation
Work: Mircea merge mai departe
Author: WEBSTYLER
Client: Mircea Câmpeanu
Brand: Mircea Câmpeanu
Section: Others
Winner:
Work: The first Video Selling Ads Generator
Author: The Geeks
Client: Allegro Online Services
Brand: Mercador.ro
Nominee:
Work: The first Video Selling Ads Generator
Author: The Geeks
Client: Allegro Online Services
Brand: Mercador.ro
SPECIAL AWARDS
BEST USE OF TECHNOLOGY
Work: MEM-NON | The Great Mormon Temple
Author: HIPPOS
Client: MNAC, AMNAC, Fundația Orange
Brand: SenzArt
MOST CREATIVE CLIENT OF THE YEAR: Pegas
BEST NEWCOMER: Kiss FM
AGENCY OF THE YEAR: DIGITAL STAR
Fondat şi organizat de către The Institute, Internetics este un festival de branding, marketing şi advertising online, care fixează standardele în comunicarea online din România prin premierea celor mai bune campanii interactive, site-uri şi tool-uri de promovare online şi încurajarea creativităţii şi a strategiei.
Internetics a apărut în 2001, încă de la începutul conturării industriei de online din România, contribuind pe parcursul acestor ani la creşterea şi dezvoltarea acesteia.
The Institute este fondator al Romanian Design Week, DIPLOMA, AdPrint, Internetics, Institute, The Magazine şi Noaptea Agenţiilor, organizator al Effie Awards România și Şcoala ADC*RO.