Lista completă a câștigătorilor (Gold & Silver + nominalizări) Internetics 2017, adică a 17-a ediție, la Gala de vineri seara.
Juriul (al cărui moderator am fost – scuze shameless promo) a fost exigent. Un semn în acest sens sunt unele categorii fără câștigător și/sau nominalizați.
Nu înseamnă neapărat că lucrările înscrise în categoriile fără câștigător nu au fost corecte/bune, ci doar că Digitalul românesc s-a maturizat și exigențele cu crescut.
Lista WINNERS AND NOMINEES – INTERNETICS 2017
CULTURE
Section: Viral Video
Gold:
Work: A VISA gift: Morgan Freeman reads Carmen’s comment
Client: VISA
Brand: VISA
Author: Publicis România / Publicis One
The team: VISA: Mădălin Niţiş / Ioana Vieru
Publicis: Sebastian Olar / Jorg Riommi / Dan Frînculescu / Ruxandra Drilea / Karla Georgescu / Alecsandra Apostolescu / Lucian Gavril / Gabriel Macovei / Anamaria Filip / Oana Popescu / Andreea Grigorean / Cătălina Popescu
UNTOLD: Edy Chereji
Silver:
Work: Time from your own time
Client: Avon Cosmetics România
Brand: Avon
Author: Jazz
Other agencies to credit: Publicis România / Publicis One
The team: Avon: Denisa Mirea / Laurențiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae
Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Vârlănuță / Raluca Matei
Nominees:
Work: A VISA gift: Morgan Freeman reads Carmen’s comment
Client: VISA
Brand: VISA
Author: Publicis România / Publicis One
The team: VISA: Mădălin Niţiş / Ioana Vieru
Publicis: Sebastian Olar / Jorg Riommi / Dan Frînculescu / Ruxandra Drilea / Karla Georgescu / Alecsandra Apostolescu / Lucian Gavril / Gabriel Macovei / Anamaria Filip / Oana Popescu / Andreea Grigorean / Cătălina Popescu
UNTOLD: Edy Chereji
Work: Time from your own time
Client: Avon Cosmetics România
Brand: Avon
Author: Jazz
Other agencies to credit: Publicis România / Publicis One
The team: Avon: Denisa Mirea / Laurențiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae
Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Vârlănuță / Raluca Matei
Section: Viral Non Video
Gold: No winner
Silver: No winner
Nominee:
Work: Medaland
Client: MEDA
Brand: MEDA
Author: Propaganda
Other agencies to credit: Blue 449
The team: Propaganda: Cornel Gologan / Andrei Dragota / Alex Macsoda / Catalina Bălan / Viorica Dan / Corina Anghel / Mădălina Râpeanu
Meda: Florin Rizea / Mihai Dinculescu / Manuela Păduraru
Blue 449: Arsena Drăgoi / Dragoș Eustafievici / Andrei Bădeanu
Section: Online Branded Content
Gold:
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România, McCann PR
The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu
McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrușcă / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrașcu / Simona Ionești / Simona Simon
Silver:
Work: Time from your own time
Client: Avon Cosmetics România
Brand: Avon
Author: Jazz
Other agencies to credit: Publicis România / Publicis One
The team: Avon: Denisa Mirea / Laurențiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae
Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Vârlănuță / Raluca Matei
Nominees:
Work: An ordinary day
Client: FAN Courier
Brand: FAN Courier
Author: The Marks
Other agencies to credit: Production House: Studio Set
The team: FAN Courier: Roxana Magopeț
The Marks: Bogdan Moraru / Mia Munteanu / Raluca Blană / Evelina Vrânceanu / Sabina Stănciucu / Daian Man / Amalia Toban / Bogdan Miinescu / Dan Hagiu / Alexandru Nedeianu
Paula Rusu (Ilustrator, Freelancer)
Work: The Endless Day of Giraf
Client: Ape minerale Zizin
Brand: Zizin
Author: MullenLowe România
Other agencies to credit: Initiative, Golin
The team: MullenLowe: Raul Gheba / Valentin Ionescu / Victor Oprișan / Andrei Munteanu / Ilinca Nanoveanu / Adrian Chiuhan / Cristina David / Andra Panaitescu / Gabriela Alexandrescu / Eugen Suman
Zizin: Laurențiu Lazăr / Laura Lazăr / Georgiana Bogdan
Augustin Pop – Animation, Popixar Studios / Octav Ungureanu – Illustration.
Work: Time from your own time
Client: Avon Cosmetics România
Brand: Avon
Author: Jazz
Other agencies to credit: Publicis România / Publicis One
The team: Avon: Denisa Mirea / Laurentiu Mitrea / Alexandra Maier / Nichita Paleu / Ana Nicolae
Jazz: Georgiana Rotaru / Nicoleta Dumitru / Alina Varlanuta / Raluca Matei
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România, McCann PR
The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu
McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
Section: Online Advertising Games
Gold:
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Mădălina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
Silver: No winner
Nominees:
Work: ABSOLUT Create Tomorrow
Client: Pernod Ricard România
Brand: ABSOLUT
Author: Leo Burnett România / Publicis One
The team: Leo Burnett Romania: Ștefana Gabor / Paul Virlan / Andreea Strachina / Andrei Florian / Gabriela / Paula Stan
Pernod Ricard România: Radu Moldovan Petruț / Andreea Munteanu / Oana Ghinea
Work: Find the Bug
Client: BRD
Brand: BRD Code
Author: MRM // McCann România
Team: Ioana Filip / Ionela Buta / Miruna Macri / Alexandros Charangionis / Loredana Viga / Kati Szasz
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
CATEGORY: COMMUNITIES
Section: Brand Associated Communities
Gold:
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România, McCann PR
The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu
McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
Silver:
Work: Rock the Vlog by Sugus
Client: Kandia Dulce
Brand: Sugus
Author: Cohn & Jansen JWT
Other agencies to credit: Atelierul de Internet
Team: Cohn & Jansen JWT: Andrei Cohn / Alexandru Negoescu / Alexandra Popa / Octavian Budai / Diana Caracota / Cristina Abdel-Naeim / Arina Stoenica / Raluca Diaconu / Oana McGinley / Ruxandra Savulescu
Atelierul de Internet: Cristina Băra / Andreea Mălăescu / Mihai Dogioiu
Nominees:
Work: Delivering emotions
Client: FAN Courier
Brand: FAN CourierAuthor: The Marks
Other agencies to credit: Decât o Revistă
Team: FAN Courier: Roxana Magopeț
The Marks: Mia Munteanu / Sabina Stănciucu / Daian Man / Dan Hagiu / Alexandru Nedeianu
Evelin Bundur (Freelancer Ilustrator) / Tedy Necula (Regizor) / Sorin Gociu (DOP)
Decât o Revistă Team.
Work: Lidl’s Electric Kingdom
Client: Lidl Discount S.R.L.
Brand: Lidl
Author: MullenLowe România
Other agencies to credit: Golin
Team: Lidl: Oana Radu – Marketing Manager – Lidl Discount / Sorina Flinta – Event Project Manager- Lidl Discount / Alina Țane – Digital Marketing Manager- Lidl Discount / Alina Alexa – Marketing Project Manager- Lidl Discount
MullenLowe: Eugen Suman / Simina Zidaru / Alina Nechita / Gabriela Alexandrescu / Adriana Tudoran / Bianca Iancu / Oana Popescu / Mihaela Rotariu
Golin: Roxana Dibă / Casiana Ionașcu
Work: Rock the Vlog by Sugus
Client: Kandia Dulce
Brand: Sugus
Author: Cohn & Jansen JWT
Other agencies to credit: Atelierul de Internet
Team: Cohn & Jansen JWT: Andrei Cohn / Alexandru Negoescu / Alexandra Popa / Octavian Budai / Diana Caracota / Cristina Abdel-Naeim / Arina Stoenica / Raluca Diaconu / Oana McGinley / Ruxandra Savulescu
Atelierul de Internet: Cristina Băra / Andreea Mălăescu / Mihai Dogioiu
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România, McCann PR
The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu
McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
CATEGORY: WEB
Section: Web Platforms / Microsites
Gold:
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
Silver: No winner
Nominees:
Work: The Meaning of Fasting
Client: Hope & Homes for Children România
Brand: Hope & Homes for Children România
Author: Cohn & Jansen JWT
Other agencies to credit: Atelierul de Internet
The team: Hope and Homes for Children: Dragoș Bucurenci / Anamaria Bogdan
Cohn & Jansec JWT:Andrei Cohn / Octavian Budai / Alexandra Popa / Adina Stănescu / Raluca Diaconu / Ruxandra Popescu / Miriam Ivănescu / Mihaela Crăciunescu / Cristina Abdel
Atelieru de Internet: Cristina Bara / Robert Capraru
Vali Petridean (Ilustrator)
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
Section: Web Platforms – Craft / Website Content
Gold: No winner
Silver:
Work: Santa Chat
Client: Medimow
Brand: Minunino
Author: Three
The team: Three: Țințu Francisc / Staicu Sabin / Sorescu Radu / Tripșa Andrei
Medimow: Magda Coltoiu
Olteanu Cătălin (Web Developer, Freelancer)
Nominees:
Work: URSUS Mansion
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
Team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Ioana Negrea / Alina Radut / Cristina Schitco / Stefania Bercu / Florina Simon / Ioana Zvac / Sebastian Lupa / Sebastian Popa / Tudor Sava / Alex Ciuraru / Alina Ivan / Ionut Avadanei / Marian Ciungiu
Ursus: Victor Teiosanu / Anca Calugaritoiu
Work: Santa Chat
Client: Medimow
Brand: Minunino
Author: Three
Team: Three: Țințu Francisc / Staicu Sabin / Sorescu Radu / Tripșa Andrei
Medimow: Magda Coltoiu
Olteanu Cătălin (Web Developer, Freelancer)
CATEGORY: SOCIAL MEDIA
Section: Social Media Pages
Gold:
Work: Pepsi – taking on Facebook
Client: PepsiCo România
Brand: Pepsi
Author: Tribal Worldwide România
Other agencies to credit: OMD România
Team: PepsiCo: Călin Clej / Irina Pocovnicu / Iuliana Dragomir
Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Radu Olteanu / Laura Ionescu / Arnold Vieriu /
Cora Diaconescu / Roxana Memetea
Silver:
Work: Lidl România Instagram
Client: Lidl România
Brand: Lidl România
Author: Lidl România
Team: Cristina Hanganu / Maria Pârvuleasa / Cristina Niculița / Ioana Dumitrescu / Teodora Toma
Nominees:
Work: The taste of having fun
Client: Eti European Food
Brand: Eti Puf
Author: Ogilvy & Mather România
Other agencies to credit: United Media
Team: Albert Nica / Cătălin Cumpănasu / Bogdan Grozavu / Maria Sarivan / Raluca Marin / Alexandra Caciur / Adrian Ștefănescu
Work: Samsung România Instagram Page
Client: Samsung România
Brand: Samsung România
Author: Samsung România
Other agencies to credit: Centrade Cheil, MSLGROUP The Practice, Starcom MediaVest România / Publicis One
Team: Samsung: Ioana Sigarteu
Centrade Cheil: Ioana Hurdubelea / Paula Matei / Mihaela Stanciu / Andreea Popa
Starcom: Diana Diaconescu / Anca Ludu / Ionuț Curea
MSL Group The Practice: Alina Munteanu / Sarah Stan-Boustani
Work: Lidl România Instagram
Client: Lidl România
Brand: Lidl România
Author: Lidl România
Team: Cristina Hanganu / Maria Pârvuleasa / Cristina Niculița / Ioana Dumitrescu / Teodora Toma
Work: Medaland
Client: MEDA
Brand: MEDA
Author: Propaganda
Other agencies to credit: Blue 449
Team: Propaganda: Cornel Gologan / Andrei Dragota / Alex Macsoda / Catalina Bălan / Viorica Dan / Corina Anghel / Mădălina Râpeanu
Meda: Florin Rizea / Mihai Dinculescu / Manuela Păduraru
Blue 449: Arsena Drăgoi / Dragoș Eustafievici / Andrei Bădeanu
Work: Pepsi – taking on Facebook
Client: PepsiCo România
Brand: Pepsi
Author: Tribal Worldwide România
Other agencies to credit: OMD România
Team: PepsiCo: Călin Clej / Irina Pocovnicu / Iuliana Dragomir
Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Radu Olteanu / Laura Ionescu / Arnold Vieriu /
Cora Diaconescu / Roxana Memetea
Section: Social Media Special Mechanics
Gold:
Work: The Endless Day of Giraf
Client: Ape minerale Zizin
Brand: Zizin
Author: MullenLowe România
Other agencies to credit: Initiative, Golin
The team: MullenLowe: Raul Gheba / Valentin Ionescu / Victor Oprișan / Andrei Munteanu / Ilinca Nanoveanu / Adrian Chiuhan / Cristina David / Andra Panaitescu / Gabriela Alexandrescu / Eugen Suman
Zizin: Laurențiu Lazăr / Laura Lazăr / Georgiana Bogdan
Augustin Pop – Animation, Popixar Studios / Octav Ungureanu – Illustration.
Silver:
Work: Like Exchange
Client: YUM Brands
Brand: KFC
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România, Golin
The team: Bogdana Voican / Gina Zgubea / Sandra Bold / Nadejda Ghilca / Ioana Filip
Nominees:
Work: The Endless Day of Giraf
Client: Ape minerale Zizin
Brand: Zizin
Author: MullenLowe România
Other agencies to credit: Initiative, Golin
The team: MullenLowe: Raul Gheba / Valentin Ionescu / Victor Oprișan / Andrei Munteanu / Ilinca Nanoveanu / Adrian Chiuhan / Cristina David / Andra Panaitescu / Gabriela Alexandrescu / Eugen Suman
Zizin: Laurențiu Lazăr / Laura Lazăr / Georgiana Bogdan
Augustin Pop – Animation, Popixar Studios / Octav Ungureanu – Illustration.
Work: Like Exchange
Client: YUM Brands
Brand: KFC
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România, Golin
The team: Bogdana Voican / Gina Zgubea / Sandra Bold / Nadejda Ghilca / Ioana Filip
Section: Online PR Special Projects
Gold:
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România, McCann PR
The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu
McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
Silver:
Work: Never-ending summer / Prelungeşte vara!
Client: YUM Brands
Brand: KFC
Author: McCann Worldgroup România
Other agencies to credit: UM România, UM Studios
The team: McCann: Francesca Mureșan
UM Studios: Adela Dan / Victor Croitoru / Sandina Crisiarcu / Alina Vasile / Ioana Dinu / Cristian Ene
KFC: Monica Eftimie / Monica Douglas / Gabriel Nenciu / Mariana Lisofschi / Andreea Boala / Claudia Porojan / Tina Crețu
Nominees:
Work: CIF – Clean & Travel
Client: Unilever South Central Europe S.A.
Brand: CIF
Author: MullenLowe România
Other agencies to credit: MullenLowe Profero, Golin, Mindshare Media
The team: Unilever: Ana-Maria Pâslaru / Andra Sima / Corina Savin / Maria Dumitrescu / Denisa Coman
MullenLowe: Eugen Suman / Simina Zidaru / Alina Nechita / Gabriela Alexandrescu / Doruța Cirstescu / Daniel Enache / Oana Popescu / Mihaela Rotariu / Adrian Chiuhan / Ilinca Nanoveanu
MullenLowe Profero: Ovidiu Popa / Camelia Dobre
Golin: Roxana Dibă Golin / Livia Voicu / Bianca Cenuşescu / Bianca Stoica
Mindshare: Cristina Ionescu / Andreea Radu / Amalia Necula
Work: A VISA gift: Morgan Freeman reads Carmen’s comment
Client: VISA
Brand: VISA
Author: Publicis România / Publicis One
Team: VISA: Mădălin Niţiş / Ioana Vieru
Publicis: Sebastian Olar / Jorg Riommi / Dan Frînculescu / Ruxandra Drilea / Karla Georgescu / Alecsandra Apostolescu / Lucian Gavril / Gabriel Macovei / Anamaria Filip / Oana Popescu / Andreea Grigorean / Cătălina Popescu
UNTOLD: Edy Chereji
Work: Never-ending summer / Prelungeşte vara!
Client: YUM Brands
Brand: KFC
Author: McCann Worldgroup România
Other agencies to credit: UM România, UM Studios
The team: McCann: Francesca Mureșan
UM Studios: Adela Dan / Victor Croitoru / Sandina Crisiarcu / Alina Vasile / Ioana Dinu / Cristian Ene
KFC: Monica Eftimie / Monica Douglas / Gabriel Nenciu / Mariana Lisofschi / Andreea Boala / Claudia Porojan / Tina Crețu
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România, McCann PR
The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu
McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
CATEGORY: MOBILE
Section: Mobile Apps
Gold:
Work: SeeColors
Client: Samsung Electronics România
Brand: Samsung Electronics România
Author: Samsung Electronics România
Other agencies to credit: Leo Burnett România / Publicis One, Starcom MediaVest România / Publicis One, MSLGROUP The Practice, Leo Burnett Ungaria
The team: Samsung Electronics România: Sabina Stirb / Diana Grecu / Roxana Grigorean / Ioana Sigarteu / Ruxandra Ștefănescu
Leo Burnett România: Nicoleta Pena / Maria Guseth / Alexandra Bombita / Irina Cărbunescu / Mihai Mateescu / Razvan Capanescu
Starcom: Ilinca Nițu / Anca Ludu / Virgil Pascu / Alexandru Sonia
The Practice: Alina Munteanu / Sarah San Boustani
Leo Burnett Ungaria: Gabriella Rácz
Silver:
Work: Look, a Stork!
Client: Enel România
Brand: ENEL
Author: MSLGROUP The Practice
Other agencies to credit: Publicis România / Publicis One
Work: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Author: Cohn & Jansen JWT
Other agencies to credit: Atelierul de Internet
The team: Cohn & Jansen JWT: Andrei Cohn / Alex Negoescu / Roxana Cristea / Daniel Moisa / Adrian Marciu / Diana Caracota / Arina Stoenica / Oana McGingley / Raluca Diaconu / Ruxandra Savulescu / Ilinca Dumitrescu
Atelierul de Internet: Ionuț Necula / Robert Capraru
Nominees:
Work: 4G MegaHunt
Client: Orange România
Brand: Orange
Author: MullenLowe Profero
Other agencies to credit: Programming Studio: Mount Software
The team: Orange: Mirela Bosoi / Alexandra Cîrciu / Crina Țenovici / Anca Stancov
MullenLowe Profero: Elena Negrescu / Daniel Oprea / Dan Hariga / Mădălina State / Evelina Lunga / Vlad Emandi / Alin Badiu
Work: Look, a Stork!
Client: Enel România
Brand: ENEL
Author: MSLGROUP The Practice
Other agencies to credit: Publicis România / Publicis One
Work: SeeColors
Client: Samsung Electronics România
Brand: Samsung Electronics România
Author: Samsung Electronics România
Other agencies to credit: Leo Burnett România / Publicis One, Starcom MediaVest România / Publicis One, MSLGROUP The Practice, Leo Burnett Ungaria
The team: Samsung Electronics România: Sabina Stirb / Diana Grecu / Roxana Grigorean / Ioana Sigarteu / Ruxandra Ștefănescu
Leo Burnett România: Nicoleta Pena / Maria Guseth / Alexandra Bombita / Irina Cărbunescu / Mihai Mateescu / Razvan Capanescu
Starcom: Ilinca Nițu / Anca Ludu / Virgil Pascu / Alexandru Sonia
The Practice: Alina Munteanu / Sarah San Boustani
Leo Burnett Ungaria: Gabriella Rácz
Work: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Author: Cohn & Jansen JWT
Other agencies to credit: Atelierul de Internet
The team: Cohn & Jansen JWT: Andrei Cohn / Alex Negoescu / Roxana Cristea / Daniel Moisa / Adrian Marciu / Diana Caracota / Arina Stoenica / Oana McGingley / Raluca Diaconu / Ruxandra Savulescu / Ilinca Dumitrescu
Atelierul de Internet: Ionuț Necula / Robert Capraru
Section: Mobile Campaigns
Gold:
Work: The Ghost Radars
Client: Romanian Police
Brand: Romanian Police – Traffic Department
Author: Heist Industries
Team: Radu Pilat / Claudiu Degan / Denisa Caldararu / Claudiu Trusca / Ana Rinderu / Anca Ifrim / Diana Coman / Oana Romanescu
Silver:
Category: Mobile
Section: Mobile Campaigns
Work: Escape the traditional Christmas family lunch with Pepsi
Client: PepsiCo România
Brand: Pepsi
Author: Tribal Worldwide România
Other agencies to credit: OMD România
The team: PepsiCo: Călin Clej / Irina Pocovnicu
Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Laura Ionescu / Arnold Vieriu /
Cora Diaconescu / Roxana Memetea
Nominees:
Work: The Ghost Radars
Client: Romanian Police
Brand: Romanian Police – Traffic Department
Author: Heist Industries
Team: Radu Pilat / Claudiu Degan / Denisa Caldararu / Claudiu Trusca / Ana Rinderu / Anca Ifrim / Diana Coman / Oana Romanescu
Work: Escape the traditional Christmas family lunch with Pepsi
Client: PepsiCo România
Brand: Pepsi
Author: Tribal Worldwide România
Other agencies to credit: OMD România
The team: PepsiCo: Călin Clej / Irina Pocovnicu
Tribal Worldwide Romania: Ema Ciceu / Mihai Nistor / Laura Ionescu / Arnold Vieriu /
Cora Diaconescu / Roxana Memetea
CATEGORY: DIGITAL BRAND EXPERIENCE
Gold:
Work: Grolsch Awake your Curiosity Experiment
Client: Ursus Breweries
Brand: Grolsch
Author: Kubis Interactive
Other agencies to credit: Media Investment, MSLGROUP The Practice
The team: Kubis Interactive: Laura Nedelschi / Carina Toma / Florin Busuioc / Luana Roth / Cristina Schitco / Diana Patriche / Ioana Zvac / Irina Petrovici / Ionut Avadanei / Marian Ciungu / Alina Ivan
Grolsch: Cristina Gherman / Georgiana Bercu / Ileana Peste
Neuroheadsets & Visual: Auraleye Studio
Silver:
Work: Rombot – The first virtual ambassador of a country
Client: Kandia Dulce
Brand: ROM
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România
The team: Cătălin Dobre / Ioana Filip / Ioana Zamfir / Miruna Macri / Alin Sârbu / Mihai Vasile / Alexandros Charangionis / Mihai Titirig / Corina Ioniță / Alexandra Visan / Dany Manea / Bianca Troncea / Ionela Buta / Andreea Sofrone / Aurelia Fulop / Laura Costachescu / Delia Chirilă / Lorena Ciobanu / Victor Croitoru / Sandina Crisiarcu / Alina Carasol / Monica Năstase
Nominees:
Work: Grolsch Awake your Curiosity Experiment
Client: Ursus Breweries
Brand: Grolsch
Author: Kubis Interactive
Other agencies to credit: Media Investment, MSLGROUP The Practice
The team: Kubis Interactive: Laura Nedelschi / Carina Toma / Florin Busuioc / Luana Roth / Cristina Schitco / Diana Patriche / Ioana Zvac / Irina Petrovici / Ionut Avadanei / Marian Ciungu / Alina Ivan
Grolsch: Cristina Gherman / Georgiana Bercu / Ileana Peste
Neuroheadsets & Visual: Auraleye Studio
Work: Rombot – The first virtual ambassador of a country
Client: Kandia Dulce
Brand: ROM
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România
The team: Cătălin Dobre / Ioana Filip / Ioana Zamfir / Miruna Macri / Alin Sârbu / Mihai Vasile / Alexandros Charangionis / Mihai Titirig / Corina Ioniță / Alexandra Visan / Dany Manea / Bianca Troncea / Ionela Buta / Andreea Sofrone / Aurelia Fulop / Laura Costachescu / Delia Chirilă / Lorena Ciobanu / Victor Croitoru / Sandina Crisiarcu / Alina Carasol / Monica Năstase
CATEGORY: INTERACTIVE CAMPAIGNS
Section: Digital component of an integrated campaign / FMCG – DRINKS
Winner:
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
Nominees:
Work: Romania’s Next Big Vlogger
Client: The Coca-Cola Company
Brand: Coca-Cola
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România, McCann PR
The team: Ioana Filip / Corina Ioniță / Mihai Vasile / Dany Manea / Ionela Buta / Andreea Sofrone / Rocsana Marin / Cătălina Popescu
McCann România: Jonay Sosa / Bianca Troncea / Radu Rebei / Andrei Mihăilescu / Vlad Hodor / Laura Aldea / Cristina Ghimici / Daniel Enache
UM România: Victor Croitoru / Cornel Tiron / Dana Chitrusca / Alex Ailiesei / Ramona Radu
McCann PR: Lavinia Chican / Mihaela Dumitrascu / Simona Ionesti / Simona Simon
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
Section: Digital component of an integrated campaign / DURABLES
Winner:
Work: Fake News
Client: Fabryo Corporation
Brand: savana cu Teflon
Author: Papaya Advertising
The team: Robert Tiderle / Valentin Lica / Robert Soparlache / Petru Cuciuc / Ramona Sima
Nominee:
Work: Fake News
Client: Fabryo Corporation
Brand: savana cu Teflon
Author: Papaya Advertising
The team: Robert Tiderle / Valentin Lica / Robert Soparlache / Petru Cuciuc / Ramona Sima
Section: Digital component of an integrated campaign / OTHERS
Winner:
Work: Animaterra
Client: Kaufland
Brand: Kaufland
Author: Leo Burnett România / Publicis One
The team: Kaufland: Alina Golopenta / Irina Grigore / Carmen Boer / Alexandra Cirstea
Leo Burnett: Sandra Popescu / Andreea Balta / Eliza Toma / Irina Carbunescu / Cosmin Ezaru / Raluca Popa / Andrei Epure / Silvia Gradinaru / Paula Stan
Nominees:
Work: Like Exchange
Client: YUM Brands
Brand: KFC
Author: MRM // McCann România
Other agencies to credit: McCann Worldgroup România, UM România, Golin
The team: Bogdana Voican / Gina Zgubea / Sandra Bold / Nadejda Ghilca / Ioana Filip
Work: Cooking for pleasure
Client: Lidl România
Brand: Bucătăria Lidl
Author: Snapshot Communication
The team: Marco Giudici / Oana Radu / Mihai Cazacu / Luiza Cluve / Alina Alexa / Alina Tane
Work: Animaterra
Client: Kaufland
Brand: Kaufland
Author: Leo Burnett România / Publicis One
The team: Kaufland: Alina Golopenta / Irina Grigore / Carmen Boer / Alexandra Cirstea
Leo Burnett: Sandra Popescu / Andreea Balta / Eliza Toma / Irina Carbunescu / Cosmin Ezaru / Raluca Popa / Andrei Epure / Silvia Gradinaru / Paula Stan
GOLD – INTERACTIVE CAMPAIGN / DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN:
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
SILVER – INTERACTIVE CAMPAIGN / DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN:
Work: Animaterra
Client: Kaufland
Brand: Kaufland
Author: Leo Burnett România / Publicis One
The team: Kaufland: Alina Golopenta / Irina Grigore / Carmen Boer / Alexandra Cirstea
Leo Burnett: Sandra Popescu / Andreea Balta / Eliza Toma / Irina Carbunescu / Cosmin Ezaru / Raluca Popa / Andrei Epure / Silvia Gradinaru / Paula Stan
Section: Full Digital Campaign / FMCG – Non Food
NO WINNER
Nominee:
Work: The Beauty Games by AVON
Client: Avon Cosmetics România
Brand: Avon Cosmetics România
Author: Leo Burnett România / Publicis One
Other agencies to credit: Starcom MediaVest România / Publicis One, MSLGROUP The Practice, ScreenNative
The team: Leo Burnett: Ana Maria Patrut / Dominic Timotin / Alex Nicolescu / Andrei Florian / Mihai Mateescu
Avon: Laurentiu Mitrea / Nichita Paleu / Ana Nicolae / Cristiana Miu / Ioana Sabo / Maria Militaru / Roxana Minea / Ioana Simian
Section: Full Digital Campaign / Social campaigns, political and awareness messages
NO WINNER
Nominee:
Work: #nohateonline
Client: Salvaţi Copiii
Brand: Ora de Net
Author: Kubis Interactive
The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Diana Patriche / Florina Simon / Ioana Zvâc / Cosmina Tapliuc
Salvați Copiii: Ovidiu Majina
Coordonator servicii de asistență și consiliere: Teodora Stoica
Section: Full Digital Campaign / Others
NO WINNER
Nominee:
Work: Never-ending summer / Prelungeşte vara!
Client: YUM Brands
Brand: KFC
Author: McCann Worldgroup România
Other agencies to credit: UM România, UM Studios
The team: McCann: Francesca Mureșan
UM Studios: Adela Dan / Victor Croitoru / Sandina Crisiarcu / Alina Vasile / Ioana Dinu / Cristian Ene
KFC: Monica Eftimie / Monica Douglas / Gabriel Nenciu / Mariana Lisofschi / Andreea Boala / Claudia Porojan / Tina Crețu
SPECIAL AWARDS
YOUTUBE ROMANIA ADS LEADERBOARD:
Work: OLX Alowance #bebebine
Client: OLX Group
Brand: OLX
Creative Agency: Saatchi&Saatchi + The Geeks
Media Agency: Conversion
The team: OLX: Răzvan Acsente / Marius Funie / Cristina Sauciuc
Saatchi & Saatchi + The Geeks: Vlad Petre / Costin Radu / Ana Maria Pătruț / Tiberiu Coman / Paul Foltache
BEST USE OF TECHNOLOGY – FOR A SOCIAL CAUSE:
Work: The Ghost Radars
Client: Romanian Police
Brand: Romanian Police – Traffic Department
Author: Heist Industries
Team: Radu Pilat / Claudiu Degan / Denisa Caldararu / Claudiu Trusca / Ana Rinderu / Anca Ifrim / Diana Coman / Oana Romanescu
BEST USE OF TECHNOLOGY – IN A DIGITAL CAMPAIGN:
Work: URSUS Escape Room LIVE
Client: Ursus Breweries
Brand: URSUS
Author: Kubis Interactive
Other agencies to credit: Media Investment, Graffiti BBDO
The team: Kubis Interactive: Laura Nedelschi / Ioana Enache / Alina Răduț / Cristina Schitco / Ștefania Bercu / Florina Simon / Sebastian Popa / Cosmin Turcin / Alex Ciuraru / Dani Ivan / Tudor Sava / Ioana Zvâc / Madalina Ioan / Sebastian Luba / Alina Ivan / Ionuț Avadanei / Alice Gheorghiu / Marian Ciungiu
Ursus: Victor Teiosanu / Loredana Catana / Anca Calugaritoiu
The Codex / Blitz Technology
MOST CREATIVE CLIENT OF THE YEAR: COCA-COLA & KFC
MOST CREATIVE NEWCOMER: FAN Courier
AGENCY OF THE YEAR: MRM // McCann România
_____________________________________________________
MRM // McCann Agenţia Anului la Internetics 2017
În cadrul galei de premiere Internetics 2017, festival ce premiazǎ inteligenţa digitalǎ, ce a avut loc pe 24 noiembrie, la DESCHIS Atelier, au fost acordate 28 de trofee, dintre care 12 trofee de Aur, 12 de Argint și 3 în secțiunile de campanii interactive. Trofeul pentru Agenția Anului a revenit MRM // McCann cu 5 trofee obținute și alte 2 nominalizări.
Ȋn total, în cadrul Internetics 2017 au urcat pe scenǎ 15 agenţii: Cohn and Jansen JWT, Golin, Heist Industries, Kubis Interactive, Jazz, Leo Burnett România/Publicis One, McCann Worldgroup România, MRM // McCann, MSLGROUP The Practice, MullenLowe România, Papaya Advertising, Publicis România/Publicis One, Samsung România, Three şi Tribal Worldwide România.
Conform punctelor acumulate din premiile şi nominalizǎrile obţinute, topul celor mai premiate agenţii este: 1. MRM // McCann; 2. Kubis Interactive; 3. Tribal Worldwide România şi Cohn & Jansen JWT; 4. Leo Burnett România/Publicis One.
MRM // McCann a câştigat premii pentru lucrǎrile “Romania’s Next Big Vlogger” – Coca-Cola (3 trofee Gold în Culture – Online Branded Content, Communities – Brand Associated Communities şi Social Media – Online PR Special Projects), “Rombot – The first virtual ambassador of a country” – ROM (Silver în Digital Brand Experience) şi “Like Exchange” – KFC (Silver în Social Media – Social Media Special Mechanics). Campaniile fǎcute de MRM // McCann au determinat juriul sǎ acorde premiul special de Most Creative Client of the Year companiilor Coca-Cola şi KFC.
Kubis Interactive a luat 4 trofee pentru proiectul “URSUS Escape Room LIVE”, Gold în secţiunile Culture – Online Advertising Games, Web – Microsites şi Gold pe toatǎ categoria de Interactive Campaigns – Digital Component of an Integrated Campaign, plus premiu de secţiune în categoria de Digital Component, la FMCG – Drinks. Aceeaşi campanie a câştigat şi premiul special al juriulul: Best Use of Technology in a Digital Campaign. Experimentul “Grolsch Awake your Curiosity Experiment” a mai adus agenţiei încǎ un trofeu important – Gold la Digital Brand Experience.
Tribal Worldwide România a câştigat 2 trofee, ambele alǎturi de Pepsi, pentru “Pepsi – taking on Facebook”, Gold în secţiunea Social Media – Social Media Pages şi “Escape the Traditional Christmas Family Lunch with Pepsi” – Silver la Mobile Campaigns.
Alte 2 trofee de argint au mers la Cohn & Jansen JWT, pentru “Aqua Scanner” la Mobile Apps şi “Rock the Vlog by Sugus” la Brand Associated Communities (categoria Communities).
Leo Burnett România / Publicis One şi Kaufland au câştigat 2 trofee, ambele pentru “Animaterra” – premiu în secţiunea Digital Component of an Integrated Campaign – Others şi Silver pentru toatǎ categoria de Interactive Campaigns – Digital Component of an Integrated Campaign.
Au mai fost acordate 4 trofee Gold, pentru: Publicis România / Publicis One pentru campania “A VISA gift: Morgan Freeman reads Carmen’s Comment” (Viral Video), MullenLowe România pentru “The Endless Day of Giraf” (Social Media Special Mechanics), Samsung România pentru aplicaţia “See Colors” (Mobile Apps), Heist Industries & Poliţia Românǎ pentru “Ghost Radars” (Mobile Campaigns).
De asemenea, în competiţie au mai fost acordate urmǎtoarele distincţii speciale:
- Premiul Special Youtube – YOUTUBE ROMANIA ADS LEADERBOARD, pentru campania “OLX Alowance #bebebine” de la Saatchi&Saatchi + The Geeks & Conversion
- Best Use of Technology for a Social Cause pentru Ghost Radars, de la Heist Industries pentru Poliția Românǎ
- Most Creative Newcomer – FAN Courier
Ȋn competiţie au fost înscrise anul acesta 131 de lucrări de la 24 de agenții și companii participante, pentru 51 de branduri.
Partenerii evenimentului:
Sponsored by: UPC România
Powered by: The Institute, UniCredit Bank România, Ciuc Premium, Absolut, AHEAD
Partners: Coca-Cola, #YouTube.
Fondat şi organizat de către The Institute, Internetics este un festival de branding, marketing şi advertising online, care fixează standardele în comunicarea online din România prin premierea celor mai bune campanii interactive, tehnologii, site-uri şi tool-uri de promovare online şi încurajarea creativităţii şi a strategiei. Internetics a apărut în 2001, încă de la începutul conturării industriei de online din România, contribuind pe parcursul acestor ani la creşterea şi dezvoltarea acesteia.
The Institute reprezintă ecosistemul industriilor creative. Inițiază și organizează evenimente de 17 ani și aduce împreună antreprenorii, profesioniștii și publicul acestor industrii din România. Prin tot ceea ce face contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ în țară, crește și diversifică audiența atelierelor, designerilor, micilor afaceri, agențiilor și manufacturilor, promovează antreprenorii și profesioniștii creativi pe plan național și internațional.
